Resumes by Industry: Marketing Public Relations and Advertising

Account Executive Advertising

Jamie Hill
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


To obtain a sales position.


Sell advertising for a university telephone directory. Service existing accounts. Regular follow-up with potential clients, often resulting in a sale. Negotiate contracts. Upsell advertising whenever possible. Arrange graphic designs manually. Handle billing.

Sold ad space for campus newspaper through cold calling and upselling to current advertisers. Negotiated how many times ad ran. Sold 45% more ad space than other reps during tenure.
· Received Most Valuable Sales Representative award for most sales in a single week.
· Arranged graphic designs by hand.
· Performed billing.
· Trained sales people.

ART DIRECTOR, 1995 - 1997
Promoted from Production Artist.
· Recruited, trained, and supervised 3 production artists. Evaluated employee performance.
· Proofed and laid out design ads. Controlled what went into paper.
· Provided feedback to ad reps and worked directly with some clients.


Bachelor of Arts, Communications, Minor: Marketing, 1998
Internship, University Relations
Wrote and edited magazine articles, bi-weekly newsletter, telephone directory, and news releases.

Study Abroad


• Mayo Clinic Scholarship


Habitat for Humanity, assisted in building a house.

PRWRA Linda Wunner - - Career & Resume Design - Duluth, MN 55811 -

Advertising Sales Professional

Chris Fong
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


· Highly accomplished Magazine Advertising Sales Professional with experience in business development, marketing, advertising, account management, strategic planning, and client relationship management.
· Proven success in managing sales teams and directing daily operations for multimillion-dollar publications.
· Consistently exceeded sales objectives due to sales expertise.
· Instrumental in expanding client base, maximizing revenue potential, and increasing client retention levels within highly competitive markets.
· Comprehensive background in copy writing, marketing collateral development, and presentation creation.


Hannon Communications / Group American Spa
Directed sales responsibilities within the organization. Spearheaded business development initiatives. Supervised and trained sales representatives in daily job functions. Developed and introduced new customer service protocols.
· Exceeded sales objectives on a regular basis.
· Played an integral role in increasing sales levels and expanding market share through strategic planning and effective marketing programs.
· Increased customer retention levels within saturated markets.

Splash Magazine
Managed daily operations within the advertising department. Established advertising goals on a regular basis.
· Conceptualized and developed strategic marketing and advertising programs, which resulted in increased revenue levels.
· Led business development and customer expansion efforts, which optimized revenue potential.

National Care Symposium
Designed a corporate newsletter for publication on the Internet and in hardcopy.
· Participated in diverse aspects of advertising including designing marketing collateral and creating advertising programs.
· Cultivated business relationships with customers, which expanded customer base.

Hines Publishing
Executed all aspects of sales activities including lead generation, telemarketing, cold calling, and business development.
· Handled account management initiatives for high profile clientele.

Peterson Publications / Juvenile Diabetes Magazine
Directed sales responsibilities within the assigned territory.
· Generated advertising revenue on a daily basis.


Bachelor of Arts, Public Relations – Wayne State University, Detroit, MI

Kristen Coria - -

Business Developer Technology

Drew Sterling
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Leader of business development initiatives using extensive implementation of Internet technologies, research into emerging markets, trend analysis with special interest in product management and online magazine publishing.

~ Direct technical / business needs assessments via detailed interviewing process.
~ Define pricing strategies to gain market edge while sustaining profit growth.
~ Create comprehensive diagrams of corporate infrastructure to determine Internet goals.
~ Research most viable options for software applications to ensure goal achievement.
~ Present a clear choice of business solutions to client for evaluation.
~ Examine contract stipulations, ensuring legality and protection of agreements.
~ Consistently meet and exceed profit and loss objectives.
~ Manage large territories and teams to solicit profitable corporate accounts.
~ Effectively train personnel / build teams for development of cohesive and productive staff.


Helix Computers, Evanston, IL
1992 - Present
Digital Strategist / Business Developer (10 Years)
Advised customers on technology planning and implementation. Supervised on-site, desktop support, repair, and technical training supporting Ford Data Base, CAD Design, word processing, spreadsheets, data communications, web technologies, and digital media. Managed web implementation projects.


Customer Relationship Management: Siebel, Onyx, Saleslogix, Clarify, Silknet
Software Development Tools: COM / DCOM, Webridge, CORBA
Web Conferencing: Mshow, Placeware, Contigo, Webex
E-Commerce / Auction: Opensite, MSSCE
Banner Ad Management: Open Ad Stream, Engage
Statistical Reporting: Webtrends, Macromedia


University of Illinois, Champaign, IL
M.B.A., Marketing / Management

Missouri State University, St. Louis, MO
B.S., Mechanical Engineering

PRWRA Jane Roqueplot - JaneCo's Sensible Solutions - Sharon, PA 16146 - -

Business Development Executive

Frances O'Malley
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Accomplished marketing and business development executive with more than 15 years of achievement in Fortune 500 and start-up environments. In current role, nearly doubled sales in two years, to $130 million.


· Strong executive management background includes strategic planning, team building, alliance building, board-level presentations and investor relations.
· Top-level marketing experience includes market analysis, client relations, product and market development, product management, global sales channels and marketing communications.
· Expertise in technology includes telecommunications, broadband, wireless and satellite communications, with successful marketing and operations track record in multiple sectors.
· Twice developed product development processes that vastly improved marketing efforts and enabled explosive growth, for both ABC (1996-1999) and 123 Technology (2000-present).


123 Technology Corporation, New York, NY
123 supplies integrated circuits for fiber-optic transmission systems; sales of $130 million in 2001.

Vice President of Marketing (2000-present). Oversee all aspects of marketing, including product management, segment and strategic marketing, roadmaps, product definition, R&D, partnerships, M&A valuation, business plans, profitability and growth. Manage three direct reports in marketing.
· Determine all project selection and resource allocation for marketing and product development.
· Drive and maintain strong industry-wide reputation for technical and service excellence, enabling 95% client retention rates and higher price points, despite economic downturn.
· Play key role in investor relations. Wrote substantial portions of S1 document for successful IPO in 2001 and script quarterly conference calls in conjunction with IR manager.
· Manage all MarCom activities, including tradeshows, PR, advertising, promotions, brochures, collateral development, white papers and press interactions.
· Built strategic marketing teams for two main segments: transport and framing/aggregation. Developed roadmaps in both segments to guide engineering staffing and planning toward sustained growth.
· Built product management team of professionals to accommodate five product lines and 20 launches, producing substantial revenue growth (from $70 million to $130 million within two years).
· Built supporting technical marketing to streamline system engineering and develop product strategy.
· Built Critical Success Factors tracking system to manage customer-focused interactions with required actions for marketing, sales and engineering. Created competitive advantage with resulting synergy.

Executive Director of Marketing and Sales (1999-2000). Planned and managed all marketing and sales.
· Drove 21-fold sales increase, from $3.4 million in 1998 to $20 million in 1999 and $72 million in 2000.
· Built scalable, worldwide sales force to support $70 million in revenue. Created all MarCom support for company, with FY 2001 budget of $3.5 million.
· Provided product definition roadmaps for new products in mixed-signal, VLSI and module product groups. Built highly responsive product-management organization to support all four product lines.
· Negotiated over $20 million in development and production contracts with tier-one telecom firms.
· Played essential role in opening and penetrating key new accounts, including Cisco and NABC.
· Managed real estate transactions, fitting and operational aspects for company headquarters during relocation from San Francisco, CA to New York, NY.
· Rapidly promoted from Director of Marketing and Sales (1999).

ABC Corporation, San Francisco, CA
Firm is leading developer of optoelectronic components for cable TV networks; acquired by XYZ.

Marketing Engineer/Product Line Manager (1996-1999). Planned and managed development of firm’s first digital telecommunications products: 10Gb/s receiver and laser.
· Co-developed and wrote business plan for new Telecommunications business unit in 1996.
· Led successful marketing and product development efforts that produced $15 million in new revenue by 1999, exceeding expectations by 50%. Initiated and negotiated all contracts.
· For Satellite Communications unit, helped grow sales to produce 30% of overall ABC business. Also managed design-in opportunities in satellite communications and microwave transmission.
· Managed account penetration at two tier-one telecommunications companies.

Engineering Specialist (1993-1996). Played key troubleshooting and management role.
· Advanced technology work included leading participation in WEST 40Gb/s DWDM consortium, ABC’s first effort in digital transmission. Received accolades as one of DARPA’s most successful efforts.
· Managed implementation team for ISO-9001, achieving first-pass success with no major violations in four months. Rapidly created and documented product development process that met ISO objectives.
· Saved 20% of company revenue in 1996 by rescuing major development contract: redesigned fiber-optic transmitter to meet requirements of leading cellular customer, resulting in patent award.

Manager, Microwave Product Development (1990-1993). Managed all product development from technical perspective for 50% of ABC revenue. Managed three direct reports and numerous key projects.

Promoted from Senior Project Engineer and Project Engineer (1986-1990).

Project Engineer, MTS I, MTS II: Major Aircraft Corporation, El Capitan, CA
Handled product development and project work for microwave and millimeter wave transmission products.
· Served as REA (project leader) for satellite millimeter wave receiver program, involving 12 engineers and $17-million budget. Also did advanced R&D in millimeter wave receiver technology.
· For outstanding efforts, received two promotions in less than four years.


· Masters of Business Administration: The Anderson School of Management, UCLA (1998).
Executive MBA program included field study of Sun Microsystems and 10 of its customers.
· Bachelor of Science: Electrical Engineering: Massachusetts Institute of Technology, Cambridge, MA (1983). Chemical Engineering minor.


Co-holder of two patents, with 25 professional publications and presentations (1987-present).

Kevin Donlin - -

Business Development Manager

Taylor Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Proven and experienced Business Development Manager with record of significantly improving sales, and improving and developing strong customer relationships. Demonstrated record of progressive responsibilities and promotions. Strong sales background, identifying and designing marketing strategies for targeted customer markets. Outstanding record of successful cold calls, negotiation strategies and sales closing techniques.


University of North Carolina at Charlotte
Master of Education in Educational Administration
Kappa Delta Pi International Honor Society in Education

Wake Forest University, Winston-Salem, NC
Bachelor of Arts


Capital Development, Sterling, VA
2002 - Present
Business Development Manager
• Develop educational benefits program nationally for professional, military and trade associations.
• Collaborate to achieve commitments from 36 associations with 1 million members in 2002.
• Secured and negotiated agreements from 2 societies with a total of 736,000 members in 1st quarter of 2003.

globalReach Education Program of Capital, Sterling, VA
1997 - 2002
Regional Manager
• Coordinated educational benefits program for US companies with 5000+ employees in ten states on both East and West coasts.
• Realized 186% increase in scholarship program applications through proactive communications and promotions in Spring 2000.
• Increased educational loan disbursements by 8% in 2000 to $4.4 Million.
• Promoted to current position within two years.
• Developed and established effective relationships with community, corporate sponsors and educators.

Rose Vale School, Vienna, VA
1996 - 1997
Middle School Teacher
• Instructed middle school students in English, literature and social studies.
• Developed curriculum and produced creative lesson plans and learning events.
• Mentored and encouraged students.
• Coached middle school soccer team.
• Sponsored after school chess club activity.

Johnson Children's Home, Charlotte, NC
1993 - 1996
Community Programs Director
• Designed and implemented programs for after school and summer day camp.
• Significantly increased enrollment in after school program by 122% while summer day camp doubled over 3-year period.
• Monitored purchases and budget for both programs.
• Hired, trained and supervised counselor staff.

Educational Services International, Alhambra, CA
1991 - 1992
• Instructed English as a Second Language to secondary school students in the first bilingual technological program in Hungary.
• Served as administrative liaison between the school, central administration and the US offices.

The Pinnacle School, Winston-Salem, NC
1989 - 1991
Assistant Teacher
• Assisted first grade teacher with academics and class preparation.
• Instructed and supervised study area and outdoor activities in after school programs.
• Coached junior high school boys' soccer team to 14-2-2 record.


Outstanding Performance Award, 2000
Account Executive of the Year, 1998

PRWRA Cory Edwards - Partnering For Success, LLC - Sterling, Virginia 20165 - - - 703-444-7835 - 703-444-2005 fax

Business Development Manager Dba

Kerry Cordova
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Start-up Ventures / Information Systems & Technology

Effective self-starter demonstrating over 20 years of solid experience across varied business milieus, products, services and technologies. Creative, highly energized professional with outstanding communication skills and visionary problem solving ability. Combines "hands-on" technical qualifications with consistent success in identifying opportunities for product launch, and accelerated growth. Strengths include:

• Strategic Planning & Growth • Executive Sales Presentations
• General Management • Competitive Sales Negotiations
• Revenue & Profit Maximization • Team Building & Leadership
• Product Design, Development & Marketing • Client Relationship Management


• Developed an aggressive marketing & prospecting program throughout Ontario & Eastern U.S. to establish Remote Database Administration client base. Result: Launching of Successful Remote Services Division.
• Conceived, authored, and launched 9 Educational Study Books, marketed across Canada, on internet, and throughout USA. Result: English 30 text now recognized text/study guide for grade 12 Final Exam in Alberta.
• Negotiated lucrative Canada Manpower contracts to supply Accounting Training for over 40 unemployed and new-immigrant clients, facilitating re-entry into workplace. Result: Launching of successful Business School.
• Instrumental in restoring failing retail sales clothing & specialty store by implementing innovative marketing strategies to develop tourism exposure and market share. Result: Increased sales 102%.
• Pioneered Events Management marketing format used within "Exclusive Events for Seniors" company, to aid in development of independent living for seniors. Result: Events & newsletter raised $25,000 towards purchase of first house converted for Senior's independent living.


TTD Technologies Inc, Ottawa, ON
1998 - Present

SideStep Systems Corp, Chilliwack, BC
Utilizing superior technical skills, aided in development and implementation of Oracle DBA projects, through entire lifecycle planning. Prospecting and establishing client base for Remote Database Administration Service. Dual responsibility within both technology development and creating business / resource infrastructure to support on-going operations.
• Identified and negotiated lucrative contracts with government agencies, midsize companies and large corporations such as Gilmore Printing Inc., Canada Post, and Minto Developments.
• Spearheaded research of new international client base for Oracle database Remote DBA Services.
• Selected by management to train and supervise student database administrators, ensuring optimum production and precision throughout all projects.

Stephen G's Educational Services Corp./ Shawn Learning Solutions Inc
1996 - 1998
Successfully and profitably led publishing company into new market with development and commercialization of entire portfolio of technical books and products.
• Introduced seven new educational manuals equating to thousands of dollars in revenue potential within new and existing international markets.
• Negotiated business alliances and secured contracts with such corporate clients as: Imperial Oil (Computer Programmer for Environmental Program)& Viacom Ltd. (Authorware expert) for Environmental Training Projects.
• Conceived, Authored, and launched New Ontario Math Curriculum student self-study guides.

Professional Singles Clubs: Gourmet Adventures & Gourmet Entertainment, Edmonton, Alberta
1993 - 1996
Founded and spearheaded launch of events Management Company from concept through entire start-up phase to market entry. Personally structured and negotiated marketing agreements, partnerships and alliances to benefit successful introduction of Singles Gourmet Club.
• Recruited over 1000 members building wide-reaching distribution network ensuring further market penetration.
• Introduced and promoted "The Entertainer" Newsletter/ Gourmet Adventures Gold Card increasing value service for members.
• Events Management: Instrumental in marketing "exclusive" weekly members' events with upwards of 500 attendees. Events included: Rod Stewart Concert, CBC coverage of "Rough Cuts", Lorraine Mansbridge as MC of large event, Ski & Rock-Climbing at Jasper Ski Resort, and Hollywood-type cocktail parties for 450 invitees.

Alberta Career Computer Center, Edmonton, Alberta
1992 - 1993
Facilitated successful implementation of private business school specializing in hi-tech instruction including development of curriculum, human resource administration, and marketing of service to community-at-large.
• Conceived, created and customized Computer Accounting program and secured Vocational School Status as Educational Program Consultant and Business Education teacher.
• Negotiated Vocational training contracts with Canada Manpower and hired and directed stand-up and train-the-trainer sessions for initial start-up of center. Marketed programs throughout community.


Highly motivated, energetic educator teaching within variety of school boards at secondary level. Strong track record of fostering student curiosity, creativity and enhancing learning. Demonstrated strength to act as liaison, harmoniously and effectively, between parents, school, and community. Achievements included:
• Instrumental in development of core curriculum within specialization of mathematics & business education.
• Pioneered "Homework Hotline" as Senior Mathematics and Language specialist for Access Television Network.
• Developed strong presentation skills dealing with cross-discipline agendas such as networking, fundraising, team-building and community development.


• Microsoft NT Workstation 4.0 • Oracle 7.3, 8,8i • Oracle SQL • SQL Plus • Solaris Unix 2.6 • PL SQL
• PowerPoint • Fortran/Watfiv Programming • Xders & Xders Research Statistical Software
• SPSS/SPSSX Statistical Software • Illustrator 5.5 • PhotoShop • PageMaker 6.5 • Windows 95/97/98
• Dreamweaver 4 • Flash 5 • Access 2.0 and 7.0 • HyperCard 2.2 (color) • AccPac Accounting • Excel
• Microsoft Office


North Fraser Skills Center/Open Learning College, Pit Meadows, BC
Oracle Certified Professional

Faculty of Education - University of Alberta, Edmonton, AB
Graduate Diploma - Adult, Career and Technology

Faculty of Education, University of Alberta, Edmonton, AB
Graduate Diploma - Business / Computer Education

Faculty of Education, University of Calgary, Calgary, AB
Bachelor of Education - Secondary Education After Degree

University of Victoria, Victoria, BC
Bachelor of Arts, Psychology / Sociology
Specialized training including; Canadian Securities Course, Accounting Courses, Graduate level administration courses, Authorware Professional Software CBT development skills @ graduate level, Basic Language Programming (Intermediate Level).

PRWRA Nicole Miller - President - Mil-Roy Consultants - 1729 Hunter's Run Drive - Orleans Ontario Canada K1C-6W2 - (613) 934-4031

Business Development Specialist

Casey Catello
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing and Communications Expertise

Highly focused and well-respected professional with a track record of producing winning results. Known for strong leadership and motivational skills that consistently produce positive change. Thorough and detail oriented with effective problem solving and analytical capabilities. Articulate and refined communicator, demonstrating excellent interpersonal skills across all levels. Thrive in completing projects within tight timelines in unpredictable environments. Sincere and honest with a high level of personal and professional integrity. Energized by new challenges. Genuine team player; committed to organizational success. Core competencies include:

• Customer Relationship Management • International & Cross-Cultural Experience
• Currency Conversions • Sound Decision Making
• Concurrent Project Management • Trade Shows & Exhibitions
• Leadership, Training & Presentations • Research & Reporting
• Strategic Market Planning • Global Market Research & Development

Multi-lingual: Fluent in French and Spanish. Conversational German and Portuguese.

2001 - Present

Soar Travel Service, Calgary, Alberta
2000 - 2001
Initially retained to provide comprehensive services as one of five Travel Consultants in this busy office. Known for delivering exemplary customer service while preparing reservations for hotels, airlines, car rentals, cruises and package vacations nationally and internationally. Skill set recognized and selected as one of 60 employees to support the company's online division.

• Strong results orientation met and usually exceeded monthly sales quotas, earning multiple bonuses, gifts and cash awards.
• Expanded client base and boosted sales by spearheading innovative marketing ideas like hosting theme parties and customer appreciation nights.
• Referred to as the "go to" person for tactfully handling the most challenging clientele, and operational concerns during the manager's absence. Also dealt with all technology changes, upgrades and systems maintenance.
• Selected to travel on global familiarization trips, presenting vital marketing and cultural information to colleagues and managers.
• Maximize customer retention by working after hours, and weekends to ensure company service expectations are delivered as promised.

Junior Team Canada Economic Trade Mission to South Korea and Japan
Succeeded in securing one of forty positions from 500 applicants on this team sponsored by Global Vision. Rigorous competition process entailed strategizing to devise effective marketing platforms. Candidates were monitored for innovation, accompanied by exemplary interpersonal, presentation and leadership skills. Studied etiquette and protocol course for Korean and Japanese business.

• Worked at Korean and Japanese embassies; Korea Trade and Investment Promotion Agency; (KOTRA) and Japan External Trade Organization (JETRO)
• Participated in important debriefing sessions and finalized written reports in Thailand.
• Researched and prepared Franchising Market in South Korea report for the Market Research Centre within the Department of Foreign Affairs and International Trade. Published at website:
• Wrote Marketing Opportunities in South Korea and Japan for DeVry Institute of Technology. Well-crafted marketing strategy accepted and implemented by DeVry.

Swift Travel, Sunset Mall
1996 - 1998
Provided full range of travel services. Balanced time management capabilities by undertaking university studies and working for this well established company.


University of Calgary, Calgary, Alberta
Bachelor of Arts, Social Sciences
Major: International Relations and Political Economy Minor: French

Forum for International Trade Training
(Expected graduation - spring 2005)

University of Calgary, Calgary, Alberta

Department of Foreign Affairs and International Trade

Southern Alberta Institute of Technology, Calgary, Alberta
(Honours CTC Certification)

Calgary, Alberta, Southern Alberta Institute of Technology


MS Office suite, Apollo/Gemini Reservation, Turbo Sabre, Global Matrix Plus Accounting, SPSS, Internet Research and HTML.


Member: Youth With A Mission
( 6 month periods between 1998 - 2000)

• Worked in orphanages, leprosy hospitals, impoverished areas and rehabilitation centres in Australia, India, Switzerland, Hungary and Brazil.
• Organized travel, visa arrangements and inoculations while providing leadership for a team of international students volunteering to work in Brazil. Provided cultural briefings and created moral boosting activities to minimize culture shock. Flexible nature functioned effectively in dramatically different living conditions.


"... is a natural leader with much ability and gifting. She is a young lady, that when sets her mind to a task is fully capable of achieving results of the highest degree."

Sarah Sterling, Departmental Director
University of the Nations, Brisbane, Australia

PRWRA Audrey Field - Résumé Resources - 6 Andrew Court, Wasaga Beach, Ontario, Canada L0L 2P0 - - - 1.877.204.9737

Business Marketing Professional

Drew Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


· Solid experience in management, training, strategic planning, buying, budgeting, financial reporting and leadership qualifications in fast-paced environment. Establish sales goals, initiate cost containment processes, provide hands-on training and motivate personnel. Well informed in current best practices.
· Understand overall industry position and appropriate competitive strategies in market development. Decisive yet flexible in responding to constantly changing demands of staff, customers and operations throughout the company to achieve and exceed budgeted sales and profits.
· Well developed oral and written business communication skills. Good listener and motivator with exceptional interpersonal skills. Respected team leader. Established competence in customer relations. Detail-minded with good eye for balance and organization. Skilled and creative in resolving problems.
· Professional, self-motivated, dependable and loyal individual. Build close relationships with customers. Consistently follow-up, close sales and drive results.
· Ambitious and career-focused. Take initiative to gain complete knowledge of product or service. Armed with information and preparation, deliver logical, consultative sales presentation in response to buyer’s needs. Use sales aids to augment presentation and answer objections with facts and data.


Beauté-Craft Supply Co. – Troy, Michigan
2001 – Present
· Promoted brand integrity for the finest hair, nail and skincare products and manage sales strategies for 400+ accounts for full service salon distributor providing products to salon and barber professionals in the Midwest.
· Selected as store manager for new store location. Achieved sales growth each month.
· Trained personnel to perform tasks of manager, fostering employees’ sense of accomplishment and boosting employee retention.
· Developed new outside territory; consistently achieved sales growth.
· Opened support store and promoted product integrity. Implemented personnel training class. Grew territory.

Hostetler’s Catering Inc. – Mansfield, Ohio
1989 – 2001
ROUTE SALES (1989 – 1993)
· Demonstrated exceptional proficiency in fast-paced industry of mobile catering. Built and managed customer relations with 400+ accounts in 50-mile radius. Filled in when needed on routes, kitchen, office, and receiving departments. Performed customer service, inventory control, and cash management.
· Trained, oversaw and coordinated sales staff of 16.
· Identified and successfully launched two routes. On second route, increased sales 100+% in less than two years.
· Reduced sales staff absenteeism rate to 1.6%. Personal attendance record of 1 day missed in 7+ years.
· Oversaw inventory planning and control, standards, manager development, budgets, sales technique training, productivity, analysis, quality of customer satisfaction, and personnel administration.

Jane Roqueplot - -

Communications Manager

Chris Fong
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Seasoned Marketing / Corporate Communications / Public Relations Professional with over 20 years experience in multimedia communications, public speaking, desktop publishing, and graphic design.

• Produce multimedia advertising/marketing/customer communications programs for company positioning and provide organizations with market distinction.
• High-energy achiever, thrive in challenging situations, creative, self-motivated and detail-oriented.
• Work with individuals at all professional levels and from diverse backgrounds using interpersonal as well as oral and written communication skills.
• Design product marketing, multimedia, and technical materials to promote products and services, enhancing and protecting image and reputation of company and its products/services.
• Computer skills include Microsoft Word, Publisher; Adobe PageMaker, PhotoShop, Illustrator, and Internet research.


Community Network, Garrettsville, Pennsylvania
1998 - Present
• Pioneered and designed first faxed newsletter which was converted to e-mail version and distribute bi-weekly.
• Authored content for first Web site. Update information, ensuring accurate and current 24/7 information base for organization.

WXYZ, Evanstown, Pennsylvania
1996 - 1998
• Launched and organized career and educational show under challenging circumstances.

XYZ Newspaper, Springfield, Pennsylvania
1980 - 1996
• Operated bureau for over 12 years, turning in a feature story or photos 6 days each week. Commended by customers on accuracy in news stories.
• Introduced County to recycling 2 years before it became state law in larger cities. Educated readers about an environmentally friendly way of life.


B.A., Multimedia
Photography, Television Production
Graduated with High Honors
Internship, Public Relations, Capitol News, Harrisburg, Pennsylvania

A.A., Journalism
Newspaper Reporting, Journalism I and II, Graduated with Honors

Recent Workshops
Adobe PageMaker course - Pittsburgh
FrontPage (Web Design)
Web Design, New York, New York
Certificate, Graphic Design
Graphic Design I, PhotoShop, Illustrator, Advertising Design, Branding and Identity

PRWRA Jane Roqueplot - JaneCo's Sensible Solutions - Sharon, PA 16146 - -

Communications Specialist

Renee McEnvoy
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


~ Specializing in Public Relations and Medicine ~

Highly motivated and respected professional with strengths in writing, presenting within a cross-functional context. Passionate interest in medicine, health care and personal wellness. Valued for consistently exhibiting a calm and positive demeanor, regardless of the situation. Clear, refined and diplomatic communicator, both oral and written. Interact favourably with others from all levels, cultures and backgrounds. Sincere and honest with a high level of personal and professional integrity. Balance demands from multiple stakeholders. Core competencies include:

• Community Relations • International & Cultural Experience
• Public & Media Relations • Presentations, Training & Speeches
• Research & Reporting • Writing & Editing
• Stress Management • Workload Prioritization
• Confidentiality Assurance • Board Relations


University of Toronto, Toronto, Ontario
M.A., History of Medicine and Health Care
Studies included:

• History of the Profession • Canadian Health Care • Canadian Medicine
• Canadian Psychiatry • Canadian Social History • Material Culture

Thesis: The History of Psychiatry in Toronto

Oxford School of Drama, Oxford England

Second City Corporate Training Division, Toronto, Ontario

York University, North York, Ontario
BACHELOR OF FINE ARTS (Specialized Honours)
• Soulpepper's Shakespeare Intensive • Vocal Training
• Voiceover Technique • Comedy Writing
• Advanced Improvisation • On Camera Scene Study
• Casting Seminar • Improvised Singing


ST Coffee Company, Toronto locations and Head Office
1997 - Present
Skill-set relied upon to serve dual roles with this busy specialty coffee chain. Proficient in the "hands on" role of Barista, training corporate executives, managing staff performance, customer relations, and all administrative functions.

• One of 20 Core Training Facilitators within the country. Train professionals from all levels within the Eastern Canada Region. Ensure all Starbucks employees have the fundamentals of product preparation in conjunction with customer service.
• Trusted with store keys, alarm codes, and handling cash deposits of $10 000.
• Create in-store message boards. Present new promotions, products and corporate objectives for teams of 12.

Greater Toronto Area and London England
1996 - 2002
Retained to provide entertainment for multiple comedy clubs and cabarets. Scouted for television shows and festivals (including Just For Laughs), commercials and live theatre. Perform these activities in addition to daytime responsibilities. Distribute press kit including news releases, biography, photos and performance history.

• Receive special recognition for Best New Female Comic at Yuk Yuk's talent search.
• Opened for Adam Sandler at the Laugh Resort. Worked with Canadian talent like Mike Bullard, Ron James and Colin Mocherie.

Second City Training Centre, Toronto, Ontario
Conducted workshops for both elementary and secondary school students. Required to prepare and implement programming adhering to Ontario Curriculum guidelines. This was not a comedy class, rather, a structured program addressing the following concepts:

• Team Building • Listening & Comprehension
• Communication & Presentation • Risk Taking
• Group & Interpersonal Relationships • Leadership Divergent Thinking
• Focus & Concentration • Improvisation

Graphic Assistants, Toronto, Ontario
1996 - 1997
Selected to administer office managerial functions for this recruiting agency for registered graphic designers. Sourced leads and addressed phone enquiries. Generated accounts payable.

• Revamped supply and inventory methods increasing operational efficiency.


• Mentor for Simon Fraser University's 2003 on-line program for 10 History high school students.
• Special Olympics 1997 volunteer for athlete hospitality and food services.
• Elected as one of five Directors for Gloucester Gate Co-ownership.


"Elise has a wonderful ability to deal with people, to radiate kindliness and friendliness and good humor in an entirely unaffected and uncalculated way. It is what one calls a "thousand-watt personality". She would be well suited for any position involving dealing with the public or where positive, upbeat relations with co-workers are at a premium."

Mark Taller PhD. FRSC
Faculty of Medicine
University of Toronto

PRWRA Audrey Field - Résumé Resources - 6 Andrew Court, Wasaga Beach, Ontario, Canada L0L 2P0 - - - 1.877.204.9737

Community Relations Manager

Dale Wong
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Public Relations Strategist and Campaign Director with seven years experience. Proficient in community and public outreach, multimedia communications, publications management and crisis management. Accomplished in managing relationships with print and broadcast media personalities. Skilled in large-scale event coordination and management.

Experience in marketing, sales, and program management. Strategic and creative thinker with effective communication and writing skills. Experienced in multi-task management. Proven ability to develop strong client relationships quickly and to promote teamwork.


• Community Relations • Advertising Strategies • Marketing Strategies
• Print Production • Special Event Planning • Promotional Materials
• Multi-Faceted Tasks • Mac and IBM Programs


1999 - Present
Community Relations Coordinator
• Planned, organized, and coordinated the overall public relations activities, evaluating corporate image and desired impact, developing innovative promotions and positive media relations to increase recognition and credibility, and monitoring process to ensure compliance with identified goals and objectives.
• Scheduled and coordinated all media presentations and community education presentations.
• Assisted Executive Director in administrative responsibilities when requested.
• Acted as Board Liaison.
• Coordinated all public and special event planning. Coordinated all aspects of fundraisers.
• Developed and implemented the 1st Christmas Card Fundraiser still in use today.

1996 - 1999
Marketing Director
• Wrote and edited advertising copy for all media advertising.
• Placed all media buys and coordinated promotions with newspapers, radio, and television.
• Managed all details of advertising and direct-mail campaigns, including concept development, liaison with print shop and media, and coordination of mailing services.
• Compiled media and group sales kits as a marketing tool.
• Managed marketing, advertising, public relations program and budget.
• Researched, planned, implemented, and evaluated the development of activities and special events to capitalize favorable position with the public and increase revenue.
• Identified current market segments and assessed the current market's demographic data.
• Managed and produced materials to maintain and inform productive efficient staff.
• Developed training programs used by staff to build, increase, and maintain customer retention.
• Coordinated and promoted regional fund-raising events with numerous local charitable organizations including American Heart Association, Boys & Girls Clubs, and Big Brother-Big Sisters.

1994 - 1996
Executive Assistant to CEO
• Assisted Board of Directors and Executive Director. Managed daily operations.
• Instrumental in the coordination and development of fundraising activities and program development.
• Created foundation print materials and handled all aspects of media and community relations.

1993 - 1994
Account Executive / Public Relations
• Contacted clients at location sites to counsel, advise, and assess specific needs for advertising services of monthly magazine.
• Demonstrated effective cold calling, appointment setting, and thorough follow-up.
• Developed a personal customer base through excellent customer service and thorough product knowledge.
• Edited reports, press releases, and editorials. Attended special events and promotions.

1992 - 1993
Marketing / Public Relations Representative
• Managed and coordinated the "Adventure Team" Incentive Programs through promotional campaigns.
• Set and attained promotional goals with retailers.
• Evaluated promotions, collected data, and reported findings to marketing / research.


Bachelor of Arts, Journalism and Advertising, Minor: Graphic Design


Big Brothers / Big Sisters, Board Member
Texas Partners In Education Committee
Public Relations Society of America
United Way of Amarillo, Allocations Team

PRWRA Judy Arabie - Just Your Type, Inc. - Résumé Manager - -

Consumer Product Marketing Professional

Dale Wong
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234



· Marketing and sales professional with more than seven years of consumer product goods (key accounts) management, five years of large-retailer sales experience, and 2003 MBA.
· Distribution channel development and channel creation experience.
· Strategic thinking coupled with solid financial, statistical, and analytical skills.
· Strong presentation and communication skills, able to establish and sustain strong customer relationships while effectively balancing customer and business needs.
· Proficient using business technology including MS Office (Word, Excel, PowerPoint, Access).
Marketing Competencies Include
· Strategic Business & Market Planning
· Customer/Competitive Research & Analysis
· Market/Business-Trend Analysis
· Price/Profitability Modeling
· Report & Brief Writing
· Branding
· Packaging
· Positioning
· Merchandising
· Promotional Events
· Advertising

Professional Experience

PATRICK CUDAHY (a division of Smithfield Foods) – Cudahy, WI
2002 to Present
Account Manager
· Manage wholesale/retail and alternative distribution channels within Milwaukee, Chicago, and Central IL markets representing $4 million in retail sales volume. Build product awareness and maximize distribution/profitability for all product categories.
· Prepare strategic market analysis reports to include forecasting, profitability/ROI, market share, and competitive analysis using independent research and AC Nielsen data. Develop and deliver reports to colleagues within sales region.
· Assist with new product development projects to include positioning, package design, test marketing, advertising, collateral development, and product launch. Recommended and worked on four successful product development projects to date.
· Established a 39% incremental sales volume increase and a 41% total dollar contribution increase within key accounts during 2003.

ENERGIZER BATTERY (a division of Energizer Holdings) – Milwaukee, WI
2000 to 2002
Territory Manager
· Achieved a 35% sales increase within targeted accounts through strong customer relations and the development/implementation of effective sales and marketing initiatives.
· Performed national, key account, and local market analysis using independent research, syndicated, and in-house data including AC Nielsen, Tri-Vista, and Retail Link.
· Received “Best Attitude and Work Ethic Award” for entire region.

HILLSHIRE FARM (a division of Sara Lee Corporation) – Milwaukee, WI
1997 to 2000
Sales Representative
· Implemented selling plan, calling on key accounts in SE WI and Northern IL. Achieved “President’s Club” status for annual sales in excess of $1 million.
· Prepared strategic marketing reports to include sales volume, market share, and competitor data from independent research and IRI syndicated data.
· Achieved permanent shelf space on core products to 70% of stores through strong customer service and communication of sales performance data with key buyers.

Additional Marketing and Sales Experience
Home-Depot – Sales Associate, Electrical (Part-Time)
1999 to 2000
Menard’s – Sales Associate, Electrical (Part-Time)
1992 to 1996


MBA – Cardinal Stritch University, Glendale, WI
BA (Public Relations) – Mississippi Valley State University, Itta Bena, MS
Undergraduate Internship with SMP Advertising (Summer 1995)

Michele J. Haffner - -

Director Marketing And Communications

Taylor Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

Call Center Operations • Business Development • Operations Management • Consulting

Offering over 20 years experience in executive and upper management positions. Possess expertise in technical and operations management, budget development and administration, fundraising and capital investment negotiations, human resources management, cost control, inventory and logistics, purchasing and procurement, as well as diverse knowledge of call center and network administration of Lucent CMS, Aspect ACD, Quintus CTI, Kronos Systems, and Geotel NICR. Excellent command of verbal and written communications allows for successful interaction with people of diverse backgrounds, cultures and professional levels.

Professional Experience

ABC International
National Marketing and Communications Director
Director – Customer Interaction Services Practice
· Grew this start-up consulting practice from ground floor to annual revenues of over
$1 million in less than 12-month timeframe.
· Developed, implemented, administered and monitored strategic marketing plans, business plans, branding and trademark strategies, as well as human resources and project team development.
· Spearheaded integration of corporate marketing processes that transformed local “word-of-mouth” company into a prestigious and internationally recognized firm.
· Engineered restructuring solutions designed for overall improvement of customer and personnel satisfaction, processes and procedures, technological architectures, systems administration and maintenance, and facilities operation.
· Recognized as expert in networking, as well as building and fostering long-term business relationships.
· Designed and administrated sales and business activities to promote organization.
· Secured contractual agreements with high-end organizations, such as Telecommunications Service Providers, Hardware/Software Vendors, Market Investors, and Call Centers.
· Oversaw all activities related to Public Relations, Trade-Show Exhibits and Advertising.
· Authored and published industry-related articles, white papers, and technical manuals.
· Utilized command of motivational, informational and education public speaking skills during speaking engagements and sales presentations with “C” level managers.
· Expanded call center operations for large Financial Services organization from 3 facilities/
3 million call per year to 5 facilities/6 million calls per year; project was completed under budget and within time constraints.

ABC Company – Division of XYZ Professional Services
Senior Consultant
· Provided expert management and development of local Telecommunications Consulting Practice.
· Interacted with high-level telecommunications executives to introduce networking and marketing solutions for industry related projects and product launches.
· Secured contractual agreements with Fortune 500 companies, mid-size firms, and start-up organizations to develop Call Centers and Help Desk solutions.
· Consolidated over 125 small support centers into 2 sophisticated, fully-integrated Customer Interaction Centers with sound telephony, web chat, email and fax communication structures.
· Developed and implemented corporate-wide methodology and training program for Project Managers, supporting CMM Level-3 certification.
· Maintained responsibility for contract negotiations, proposal development, creation/monitoring of qualified project teams.

Important Company
· Served in the capacity of expert advisor for Call Center Technical and Functional Subject Matter, as well as Computer Telephony Integration and Customer Relationship Management.
· Administered projected for the restructuring of Human Resource Shared Service Centers for Fortune 100 companies.
· Designed and integrated the use of metrics reporting systems for the tracking and monitoring of data used in cost control procedures.
· Engineered and monitored the installation of high-level technical architectures, including Computer Telephony Integration (CTI), Customer Relationship Management (CRM), Quality Monitoring Systems, Case Management Systems and Knowledge Bases Systems for a major airline.
· Managed selection, installation and implementation of CTI programs resulting in cost reduction of over $4 million for client.

XYZ, Inc.
Operations Manager
· Managed and administrated all facets of technical and operations functions for retail catalogue call center with over 800 agents, supporting 200,000 calls per week during peak season.
· Maintained responsibility for new facility construction, staffing and facilities management.
· Oversaw implementation of ASPECT systems, LAN/WAN networks, Recruiting and Incentive programs.
· Diversified operations to include Internet-base shopping system, resulting in additional revenue generation.
· Supervised 30 direct reports and 80 indirect reports.

Financial Credit Services
Control Center Unit Manager
· Directed and managed all technical functions in support of 1500-agent call center and 5 800-agent call centers.
· Supported development of global infrastructures, including Geotel NICR and NIVR.
· Administrated application of Cybernetics and TCS workforce systems.
· Served as key member of strategic solutions development team responsible for procedural development of risk reduction processes.
· Designed and implemented “Call-Me-Back” network strategies resulting in 40% increase in roll-rates.

American Corporation
Quality Assurance Manager
· Manage all facets of quality control processes in a manufacturing environment.
· Established and integrated quality control procedures, maintaining lowest reject rates in the industry
· Reduced absenteeism by 80%; reduced spoilage by 40%; increased productivity by 50%.

Military Service

Executive Officer, United States Army
· Developed “Army Lesson Learned System” for issue tracking that was implemented throughout the organization and is in current use.
· Designed metrics system utilized for tracking and monitoring all U.S. operations in Latin America.


Pursuing Master of Business Administration in eCommerce
University of Dallas, Dallas, TX – expected 2004

Master of Arts in Business Management
Webster University, St. Louis, MO, 1989

Bachelor of Science in Criminal Justice
Midwestern State University, Wichita Falls, TX, 1980

Specialized Training

Lucent CMS Administrator
Aspect ACD Administrator
Kronos Systems Administrator
Geotel NICR Administrator
Quintus CTI


2 Meritorious Service Medals –as Commander and Operations Management of U.S. Army Emergency Operations Center
Outstanding Volunteer of the Year Award – NGTGS – 2001
“Best Organized” Award – Habitat for Humanity


Article – Contact Center World Magazine – 12/20/2001
Article – DfwTech Biz – 5/28/2001

Industry & Community Affiliations

President, Dallas Integrity in Action
Executive Director, Corporate Development for North Texas Global Telecommunications Society (NTGTS)
Member, Greater Dallas Chamber of Commerce Leadership Task Force

Lea J. Clark - -

Director Of Marketing

Marion McLeod
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Experienced sales and marketing professional with a 14-year history managing key accounts and developing new business. Marketing background includes writing and developing marketing strategies and materials, organizing and hosting special events to promote the business, and participating in networking events and conventions. Sales background involves exceeding revenue goals consistently throughout multiple industries, cold calling and initiating contacts, developing interactive business relationships, utilizing consultative selling techniques, and creating persuasive account strategies to sell customized products and services in a competitive marketplace. Computer skills include Microsoft Windows 98 and Microsoft Office 2000 (Word, Access, Outlook, and Excel), as well as hotel specific software.


Director of Marketing, 1998
Market and sell a new technology that involves digital event photography to corporate accounts. Call on meeting planners, directors of catering, convention service managers, and human resource managers representing all industries utilizing trade shows, conventions, customer appreciation events, and other special events. Create awareness of this innovative service that will eventually lead to national promotions and sales. Key accounts include NIKE and Compaq Computer Corporation.
· Developed the sales presentation portfolio.
· Recognized a niche market in the hospitality industry that has proved to be highly successful.
· Worked with the graphic artist to create custom borders and virtual backgrounds for each client.
· Generated $50,000 in sales in just three months.

Sales and Marketing / General Manager, 1996 - 1998
Maintained responsibility for marketing a newly transformed conference center and corporate retreat, as well as managing all operations of this facility. Called on corporate meeting planners, marketing managers, regional sales managers, sales managers, human resource directors and managers, and executive secretaries.
· Transformed an existing corporate training facility into a revenue producing and stand alone profit center.
· Secured a 250% increase in monthly income revenues over six month.
· Developed all accounts from ground zero by recognizing and targeting a new market, including Board of Director meetings and conventions/conferences, and re-established contacts within the hospitality industry and local corporate community.
· Identified and implemented the marketing plan and designed all marketing and on-site materials, including the meeting planners guide, as well as laundry bags, menus, and information cards.
· Joined and participated in the Greater Houston Convention and Visitors Bureau as a networking source.
· Hosted marketing functions with up to 35 attendees, and provided presentations, question and answer sessions, and tours of the facility.
· Established rate guidelines, office procedures, an employee training program, and customer relations guidelines for personnel involved in customer service, housekeeping, and banquet services.

Sales Representative, 1991 - 1996
Managed 150 active corporate accounts generating $1 million in annual sales. Called on corporate meeting planners, marketing managers, regional sales managers, sales managers, human resource directors and managers, and executive secretaries.
· Attained over 100% of annual revenue goal.
· Created all business accounts from ground zero.
· Orchestrated and coordinated client appreciation events for up to 100 participants and hosted receptions at the hotel.
· Wrote and edited material for the office staff.
· Created an incentive package that provided special room rates and package deals that generated an additional 20% in sales.
· Participated in the design of new marketing materials, including the meeting planners guide.

Sales Representative, 1989 - 1991
Managed 50 active corporate accounts throughout Houston, with additional responsibility for developing citywide conventions for the Midwest market, including Chicago. Called on corporate meeting planners, marketing managers, regional sales managers, sales managers, human resource directors and managers, and executive secretaries. Accounts represented the social, university, and medical industries, including Rice University, Baylor College of Medicine, UNICEF, and World Book Encyclopedia.
· Recognized as Top Producer.
· Re-introduced the newly renovated hotel and re-established reputation at its highest standard.
· Initiated and led a focus group consisting of representatives from all departments that established operational guidelines, created standards, established a strong line of communication between departments, and significantly improved working relationships.

OCTAGON, INC., Houston, Texas
Marketing and Sales Representative, 1988 - 1989
Managed corporate accounts in the Houston market. Worked directly with the owner to plan and execute special events.


Rice University
Bachelor of Arts, Liberal Studies


International Special Events Society
Meeting Professionals International
National Association of Catering Executives

PRWRA Sandy Hild - The Résumé Doctor - - -

Government Affairs Manager

Drew Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Seasonsed Public Affairs Professional with 16 years experience in public relations and government affairs. Developed successful positioning against emerging issues through expertise in:

• Public/Corporate/Government Affairs • Public Relations
• Leadership/Advocacy • Consensus Building Leader
• Media Relations • Legislative Affairs/Development
• Lobbying • Political Campaign Consulting
• Strategic Counsel • Corporate Communications
• Program Planning/Implementation • Executive Liaison/Consultant


• Industry and company reputation as an innovative, creative and proven professional with industry contacts and political and corporate relationships.
• Comprehensive public relations, public affairs, government affairs, lobbying, and related public and private sector liaison experience with multiple achievements.
• Use knowledge of corporate goals and initiatives to work through planning, organizational leadership, and consensus building
• Skilled in writing and persuasive communications (written/verbal).
• Client interaction includes all levels of community, corporate and public sector personnel.
• Adept at management problem/opportunity identification and developing strategies utilized to drive operations and improve major project or program functions.


Maxwell Management, New York, NY
1996 - Present
Manager of State Government and Public Relations
Key representative in all of the company's priority Southeastern United States. Analyze, plan and implement advocacy and public affairs strategies to achieve positive public policy decisions, maintain access to state decision-makers and protect the company's image. Responsible for providing ongoing and timely strategic counsel on behalf of manufacturing plants, interact with business leaders on public affairs and legislative issues. Coordinate government involvement of each state's leadership team.

Selected achievements/contributions:
• Researched, planned, negotiated, lobbied and secured legislation that resulted in over $80 million in tax incentives.
• Identified critical issues and legislation for the company. Protected company from onerous tax, environmental, and anti-business legislation that has resulted in millions of dollars in cost savings/cost avoidance.
• Coordinated successful campaign that involved advocating company's business policies and issues to top government leaders, including governors and other state leaders. These ongoing campaign efforts have led to improvement and action based on a more positive view of company's policies and values.
• Led company through multiple public affairs and crisis management issues. Provided ongoing counseling and image positioning for the company in all target areas.

Maxwell Management, New York, NY
1994 - 1996
Manager of Multi-State Government and Public Affairs
Selected achievements/contributions:
• Negotiated key tax incentive packages for company expansions in this area through communications and issue leadership skills.
• Interacted closely with several state agency personnel, media personnel and other state leadership to secure passage and/or defeat of legislation. Resulted in savings to the company.
• Planned, developed and executed a media relations training program for company leadership.

Maxwell Management, New York, NY
1989 - 1994
Public Affairs Specialist
Researched, initiated, developed and implemented all external communications for company's manufacturing businesses. Reported to President and General Manager. Managed communications for a variety of products at various life-cycle stages for the company.

Selected achievements/contributions:
• Served as Member of ELITE (business leadership team); provided counsel on public affairs and business communication strategies to executive level.
• Through focused public affairs campaigns, organized and coordinated successful advancement of company and business image among customers and within industry.
• Key additional projects included: public affairs management; media relations and communications for business divestitures; new business formations and joint venture creations.

Maxwell Management, New York, NY
1988 - 1989
Senior Public Affairs Representative
Served in senior role during period of intense public attention for company's largest facility. Managed comprehensive public affairs, interacting with national media, activist groups, and community leaders.

Selected achievements/contributions:
• Developed and implemented successful public affairs strategy during intense scrutiny for incinerator project, wastewater treatment facility, and cogeneration plant.
• Created and implemented a nationally acclaimed science education program for K-6 students; this program successfully linked Trident to science education and responsible corporate involvement.

Maxwell Management, New York, NY
1986 - 1988
Public Relations Representative
Developed employee communication pieces and writing topical articles for corporate magazine with a distribution of 14,000.


Company Designation - Fast Track Executive Program
International Public Affairs/Public Relations Excellence Award
Presidential Scholarship Award Contribution - Excellence Award for Top 1% of Executives in the Company (1993, 1995, 1996, 1997, 1999, 2000, 2001)
Nominee - Woman Executive of the Year
2000 Hour Volunteer Award (recognition for volunteer leadership in communities for the last 10 years)


Portland State University, Portland, OR
PhD in Industrial and Labor Relations, May 1986
B.S. in Public Relations/Public Affairs, May 1983

• Won 100% Academic Scholarship (4 Year Award Based on Leadership and SAT Testing)
• Liberal Arts Representative, Golden Key National Honor Society
• US Public Relations Society - Timeless Leader Award
(highest honor given to outstanding students nationally)

PRWRA John O'Connor - -

International Marketing Manager

Jean Adams
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing executive with experience in researching and initiating new promotional strategies to develop the U.S. Latino markets as well as Spain and Latin America. Conduct Spanish instruction to executive audiences and on a private tutoring basis.

• Strategic Planning • Program Development
• Publishing and Editing • Press Releases
• Project Management • Foreign Exchange Coordination
• Recruitment and Training • Public Relations


2000 - Present
Marketing Consultant
International marketing consultant specializing in Spanish, Portuguese and U.S. markets.
• Design bilingual informational brochure and Web content for language group.
• Develop comprehensive performance review process for use by employees and managers to communicate goals, identify and address workplace issues, and promote employee involvement in both English and Spanish speaking environments.
• Create and implement language conversion guide expediting learning and comprehension of word / phrase translations
• Organize and produce itinerary and confirmation brochure for camp facility to distribute to attendees and counselors.
• Write press releases announcing social events and religious services in community, which appear in local newspaper.

1996 - 2000
International Marketing Consultant
Oversaw translation of spiritiual best seeler book from English to Portuguese and Spanish versions.
• Participated in team effort to develop Spanish language marketing materials.
• Managed Asian, Latin American and Canadian teams launching new publishing programs.
• Spearheaded and oversaw public speaking engagements consisting of 289 seminars in seven countries.
• Designed, implemented and presented Time Management seminars to managers and employees and assisted with recruitment and interviewing processes.

1987 - 1996
Other International Consulting Projects
- Motivational Speaker, Mexico
- English Instructor, Montessori School of Mexico City (Mexico)
- Coordinator of Foreign Exchange programs.


Central Missouri State University, Warrensburg, MO
Bachelor of Science
Magna cum laude
Recognized as "Outstanding Spanish Graduate"

PRWRA Rosemarie Ginsberg - Creative Staffing Associates - -

Marketing And Brand Manager

Stacey McGovern
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing and advertising professional offering more than seven years of business-to-business (B2B) and business-to-consumer (B2C) experience within a wide range of industries, markets, and disciplines, including eBusiness. Served as a manager for the past two years, providing foresight and direction in planning, generating, and executing successful and cohesive global eMarketing strategies for a world-class Fortune 100 organization. Fostered a 360° holistic approach, which provided consistent integration of marketing strategies throughout entire organizations. Computer skills include Microsoft Office (Word, Excel, PowerPoint, Outlook, and Project).

Background includes:
• Marketing communications • Brand management
• Campaign planning and execution • Customer relationship management
• Project team leadership and production • eMarketing and eCommerce


Highland Corporation, Houston, Texas
2000 - Present
Worldwide Marketing and Brand Manager
Fortune Global 100 corporation and leading global provider of technology and solutions - Promoted into this position based on extensive marketing background to translate, extend, and execute brand and marketing strategies to meet the challenges of eBusiness, with an emphasis on customer experience and satisfaction.
• Created and executed a comprehensive B2B and B2C microsite Web strategy that resulted in deployment of defined eMarketing objectives, centralized customer relationship management activities, secured hosting, and defined cohesive business processes.
• Reduced expenses by more than 56.5% annually and achieved a cost savings by planning and instituting a brand management strategy for management and protection of all company domain names.
• Managed and coordinated globalization to localize and deploy newly redesigned creative worldwide as a team member, working with senior management.
• Planned, developed, and conducted a worldwide brand identity training program to disseminate new brand direction and review tool kit for all global business units.

Highland Corporation, Houston, Texas
1999 - 2000
Marketing Project Manager
Recruited focus marketing experience in the development of multi-media marketing materials and a business division strategy Intranet site. Emphasis on content management, brand management, and strategic marketing activities.

• Refined and restructured an internal communications process to disseminate and deliver Compaq's go-to-market eBusiness initiative which led to the redesign and re-architecture of Intranet site, resulting in a 500% increase in hit rate, increased awareness, and integration of new direction.
• Spearheaded a project team that created four unique Web-based sales and marketing tools, allowing easy access and availability of sales and marketing information which increased productivity and helped decrease sales cycle.
• Worked in conjunction with corporate sales organization to conceptualize and develop online sales and marketing materials, resulting in easier access to critical information in the field.
• Piloted an initiative to take online content and make it more readily available through wireless and personal assistant devices (PDA's), positioning Compaq as a player in content and application delivery on these devices, working with XML and content management technologies.

Octagon, Inc., Houston, Texas
1998 - 1999
Marketing Communications Specialist
Developed and executed corporate brand and marketing communications to increase customer acquisition, including print advertising and media buying, sales collateral (brochures, case studies, testimonial packets, and trade show exhibits), and Web site content. Interacted with product and services managers, inside sales organization, and advertising agencies. Analyzed market research to recommend sales and marketing tools.
• Initiated, cultivated, and executed successful print advertising media strategies for several vertical application markets, which increased sales leads and awareness of company's capabilities and ultimately led to increased market share for business partners.
• Improved customer facing information by creating content and content architecture for new corporate Web site rollout.
• Executed Web strategies for rollout of the world's first catalog of online-hosted business applications, including promotions, collateral, and press and analyst tours.

Acme Resources, Houston, Texas
1996 - 1998
Marketing Account Manager
Largest provider of oil and gas industry software and information management IT services - planned, developed, and executed marketing and print advertising strategies and activities for internal clients, with an emphasis on acquiring new customers. Managed budgets and tracked expenses. Recruited as a marketing coordinator, assisting in the creation of marketing communication materials.
• Managed deployment and integration of new brand identity into collateral, print advertising, and Web site.
• Planned and executed successful print media buys for multiple product campaigns, resulting in high response levels.
• Took on management responsibilities, which included coordination and direction of all marketing efforts, proactively working with product managers to forecast and develop long-term marketing strategies to meet goals and objectives.
• Worked with product managers to successfully merge two complementary products, resulting in a revenue increase and providing capacity to share marketing dollars.
• Served on team recognized with the Houston Ad Federation's Silver Addy Award.

Doyle and Associates, New Orleans, Louisiana
1994 - 1996
Marketing and Advertising Coordinator
Provided creative direction, strategy, and marketing support to this new venture. Developed sales and marketing collateral, including brochures, flyers, sales presentations, and online presence in six major markets.
• Planned and led a direct mail marketing campaign that resulted in a 4% reply rate from Fortune 500 companies and Top 100 franchises.
• Led the creative direction and managed a creative team in the development of a national television advertising campaign.
• Garnered new business ventures and developed critical partnerships with MCI and COMPUSA.


Bachelor of Science, Advertising and Marketing
American Advertising Federation (Member) and Gulf Coast Lacrosse Association (Associate Commissioner)

PRWRA Sandy Hild - The Résumé Doctor - - -

Marketing And Distribution Professional

Lee Robertson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Highly focused individual talented in aligning industry/customer needs with market opportunities. Known for excellent interpersonal and communication skills; interact favorably with C-level contacts, interdepartmental teams, and external clients. Skilled at managing multiple projects with competing deadlines. Resourceful in perceiving and resolving problems. Establishes plans, goals, and processes to assure that strategies are competitive, effective and protective of long-term success.

Core Competencies:

· Advertising & Promotional Campaigns
· New Product & Service Launches
· Contracts & Negotiations
· Customer Relationship Management
· Executive Presentations
· Client Satisfaction Initiatives
· New Business Development
· Partnerships & Strategic Alliances
· Corporate Communications
· Cross-Functional Team Leadership
· Confidentiality Assurance
· Presentations & Training

Sun Life Financial: Kitchener (1991 – Present)

2002 - Present
Asked by Director to represent the wholesale distribution channel. Collaborate with project teams to drive overall sales objectives. Develop and maintain relationships with both internal support areas and external clients. Secured and nurture strong strategic partner relationships with five major bank accounts. Relied upon to serve a national and international corporate consumer base, synthesizing marketing and operational processes. Follow through with implementing an optimal structure within the sales compensation system. Granted complete autonomy to direct Advisor Site web site functions.
· Regarded as Integration Projects subject matter expert. Educate and build Wholesale Distribution knowledge ensuring requirements and support exist for external clients and internal sales force. Further, permanently selected as Best Practices Committee Member. Accountable for harmonizing: terminology, operational processes, and issues to reduce confusion for Sunlife staff, end customers, and both Clarica/external advisors.
· Trusted implicitly. Privy to confidential client/policy information and security access for web and production sites. Designated as replacement during absence of Director.
· Anticipated the impact and project managed the sales of a new website tool to meet Bill C6 (privacy guidelines) requirements. Successfully addressed corporate client decision makers, selling this add-on technology feature.
· Surpassed customer’s needs by strategizing to develop a proprietary mailing process for a corporate partner. Streamlined the reporting protocol and eliminated the risk of lost/delayed mail between two companies.
· Decisive and detailed oriented nature tackles New Business applications, settling as quickly as possible before fiscal year end. Maintain cognizance of commission cutoff dates of each application to capitalize on generated commission. Continue by outlining exception situations and seeking agreement by all parties ensuring utmost satisfaction by key stakeholders.

1999 - 2001
Hand picked to transition important, time critical tactical plans into action for this very busy department. Efforts supported business development requirements by forming, chairing and managing multi-layered project teams. Tasked to customize operational solution packages for 14 national account partners. Communicated updates to senior management.
· Exceptional technical proficiency implemented an online ordering system, maintained a Contact Management Database, and launched a Windows based illustration system with residual promotional features.
· Profited from enhancing educational component of partner needs. Captured 300% life sales growth within one year.

1998 - 1999
Managed implementation of initiatives specifically focused on Universal Life product. Coordinated contract revision project with legal, marketing and technical teams involving an extensive and complex client mailing.

1991 - 1998
Initially retained in an administrative capacity, with accountabilities for providing technical support and newsletter editing. Skill-set recognized and promoted to Product Service Specialist in 1995 to administer head office’s Individual Life Marketing sector. Teamed to handle the sales/service hotline for Financial Advisors regarding new product, policy adherence, quotes, and exceptions information.


Word… Excel… Project…PowerPoint…Outlook Express… EOS Financial Illustration Software… ACT… Lotus Notes… FASAT Compensation System… VISION Administration… CDS - Client Data System… Gentia Sales Tracking… Internet Research.


BACHELOR OF ARTS, Major – Economics
Trent University, Peterborough, ON

PRESENTATIONS THAT WORK Integration Consultants



Audrey Field - -

Marketing Assistant

Stacey McGovern
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


• Results-oriented Marketing Assistant with experience in communications, business development, event management, public relations, business administration, and client relationship management.
• Background in diverse aspects of marketing and advertising initiatives within high profile organizations.
• Proven success interacting with clients, increasing retention levels, and maximizing revenue potential within saturated markets.
• Dynamic leadership abilities concerning teams, employee training, and event planning.
• Foreign language proficiency in Spanish and Italian.


University of California at Santa Barbara
Bachelor of Science, Marketing
GPA: 3.8


Extra in the movie 9 Months with Hugh Grant and Julianne Moore as a ballet dancer.
Acted as the voice in a commercial for New York City Ballet's, The Nutcracker.


• Managed all aspects of marketing within the organization.
• Developed marketing campaigns that increased visibility within the community.
• Increased campus exposure of Alpha Phi Sorority by designing and introducing strategic initiatives.
• Generated significant response at promotional booths.
• Spearheaded business development initiatives, which significantly expanded customer base.

Event Management
• Played a key role in organizing all aspects of volunteer work for high profile events including Goleta Lemon Festival.
• Coordinated all aspects of events including planning stages through completion.
• Utilized sound management and training skills to instruct 5 dancers during rehearsals.


Rituals Publishing Company, New Haven, CT
2001 - 2002
Marketing Assistant

Starlight Radio Station, Wallingford, CT
2000 - 2001
Promotions Director

Classical Radio Station, New York, NY
1996 - 2000
Commercial Announcer


Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Access, Microsoft Project, FrontPage


Alpha Phi Sorority - Marketing Director / Events Manager
Ronald McDonald Walk for Good Times

PRWRA Kristen Coria - Accounting Paradigms - Hamden, CT 06518 - -

Marketing Associate

Casey Catello
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Creative marketing professional with a proven track record of success from initial concept through project completion. High-energy, results-oriented leader recognized for proactive initiative, flexibility, and enthusiastically meeting deadlines. Combines passion for marketing with commitment to contributing to an organization's bottom line. Excellent negotiating, closing and communication skills among all types of people. Areas of expertise include:

• Strategic Market Planning • Ad layout/Design
• Promotional Campaigns • New Product Launch
• Direct Mail Campaigns • Advertising Campaigns
• Event Planning/Coordination • Market Identification/Penetration


Windows 2000/98/95/NT, Mac OS 9.1, Word, Excel, PowerPoint, Photoshop, Illustrator, PageMaker, Front Page, Internet Explorer, Lexis-Nexis, ACT, Goldmine


NetCom, Washington, DC
2001 - 2001
Marketing Associate
• Created, produced and managed all marketing initiatives including viral, guerilla, and direct
• Executed and managed marketing campaigns that increased customer traffic on Web page
• Managed advertising agency and Web site link exchange program
• Developed and maintained marketing collateral
• Generated monthly Web site traffic reports
• Created and distributed opt-ins
• Managed department budget

Excelleron Inc., Arlington, VA
2000 - 2001
Marketing Coordinator
• Established and maintained internal and external corporate communications
• Established and enforced corporate image
• Supervised and mentored staff
• Wrote press releases and site profiles
• Created and updated Web content
• Organized and managed tradeshows
• Produced and edited customer-based newsletter

Henry Communications, Washington, DC
1999 - 2000
Staff Assistant
• Provided support to senior-level account managers
• Provided on-site support at media events
• Monitored broadcast, print, and online media
• Updated extensive databases

Ruth Chris Steak House, Bethesda, MD
1998 - 1999
Manager, Director of Marketing
• Successfully garnered media attention for restaurant by aggressive execution of marketing plan
• Supported on-site televised events including "The Norv Turner Show"
• Created advertisements for "Taste of Bethesda"
• Supervised 100 staff employees


State University of New York at Geneseo
Bachelor of Arts, Political Science, Minor: Environmental Studies
Dean's List - Spring 1996 and Spring 1997

PRWRA Cory Edwards - Partnering For Success, LLC - Sterling, Virginia 20165 - - - 703-444-7835 - 703-444-2005 fax

Marketing Associate Advertising

Renee McEvoy
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Creative marketing professional with a proven track record of success from initial concept through project completion. High-energy, results-oriented leader recognized for proactive initiative, flexibility, and enthusiastically meeting deadlines. Combines passion for marketing with commitment to contributing to an organization's bottom line. Excellent negotiating, closing and communication skills among all types of people. Areas of expertise include:

• Strategic Market Planning • Ad Layout/Design
• Promotional Campaigns • New Product Launch
• Direct Mail Campaigns • Advertising Campaigns
• Event Planning/Coordination • Market Identification/Penetration


Windows 2000/98/95/NT, Mac OS 9.1, Word, Excel, PowerPoint, Photoshop, Illustrator, PageMaker, Front Page, Internet Explorer, Lexis-Nexis, ACT, Goldmine


Qualicom, Washington, DC
2001 - Present
Marketing Associate
• Created, produced and managed all marketing initiatives including viral, guerilla, and direct.
• Executed and managed marketing campaigns that increased customer traffic on Web page.
• Managed advertising agency and Web site link exchange program.
• Developed and maintained marketing collateral.
• Generated monthly Web site traffic reports.
• Created and distributed opt-ins.
• Managed department budget.

Helix International, Arlington, VA
2000 - 2001
Marketing Coordinator
• Established and maintained internal and external corporate communications.
• Established and enforced corporate image.
• Supervised and mentored staff.
• Wrote press releases and site profiles.
• Created and updated Web content.
• Organized and managed tradeshows.
• Produced and edited customer-based newsletter.

Reed and Associates, Washington, DC
1999 - 2000
Staff Assistant
• Provided support to senior-level account managers.
• Provided on-site support at media events.
• Monitored broadcast, print, and online media.
• Updated extensive databases.

Grill House, Bethesda, MD
1998 - 1999
Manager, Director of Marketing
• Successfully garnered media attention for restaurant by aggressive execution of marketing plan.
• Supported on-site televised events including "The Bob Wilson Show."
• Created advertisements for "Touch of Bethesda."
• Supervised 100 staff employees.


State University of New York at Geneseo
Bachelor of Arts, Political Science, Minor: Environmental Studies
Dean's List

PRWRA Corey Edwards - Partnering For Success - Sterling, Virginia 20165 -

Marketing Communications Manager

Kerry Cordova
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing Communications professional with 12 years experience in international public relations, with an emphasis in pharmaceutical, high tech and consumer products industries. Expertise includes:

• Print Production • Direct Mail Campaigns • Graphic Arts/Design
• Trade Shows • Public Relations • Web Site Management
• Research & Analysis • Budget Management • Press Releases


Science Company, Natick, MA
2001 - Present
Marketing Communications Specialist
Coordinate and manage international communications, print production and Web site strategies.
• Fortify divisional, regional and international communications by producing marketing materials to support existing product, procedure and educational information.
• Participate in team environment with external resources, Creative Services and Marketing Communications groups to assist and facilitate product-marketing strategies.
• Manage print production for designated division projects to expedite and confirm availability of intercontinental materials through in-house resources.
• Assist IC (inter-continental) marketing team and regional marketing communications coordinators with the development of global communication strategies to execute and support objectives.
• Participant with Global Internet and Extranet Task Forces to develop and support Web communications and publications, including cross-regional performance and maintenance procedures of Web site launch.
• Develop evaluation tools and procedures designed to assess performance and identify areas for improvement.

Software Company, Framingham, MA
1996 - 2001
International Marketing Coordinator / Web Master Assistant
Planned and executed International Trade Shows, Marketing programs, Public Relations campaigns and held position of Web Master.
• Managed $100,000 program budget and allocated monthly coop funds.
• Composed marketing collateral, direct mail components and manuals for high volume mailing campaigns.
• Produced and maintained International sales and marketing manuals and circulated competitive data, marketing, selling and press release literature.
• Served as Web Master controlling Intranet content and graphic display and monitoring web site traffic.

FJK Corporation, Natick, MA
1992 - 1996
Customer Service Representative
• Functioned as team member to exemplify, chronicle and implement up to 35 trade shows annually.
• Led team in design and implementation of new page layouts, packaging and documentation of customer manuals and created promotional literature and newsletters.
• Processed annual principal reviews and presented marketing analysis and sales reports.
• Interfaced with Public Relations firm to orchestrate off-site functions.

Highland Corporation, Waltham, MA and Framingham, MA
1990 - 1992
Marketing Communications Consultant
Recruited to assist with developing a marketing plan for this start-up company.
• Designed company logos and participated in creating marketing literature to promote visibility of corporation.
• Coordinated company's first trade show including banner design, promotional handouts and organization of events.
• Produced direct mailings for offsite sales meetings.
• Developed and implemented text, graphics, links and buttons for two Web sites.


Microsoft®, Visual InterDev® 6.0 Professional Edition, Straight HTML, Homesite, QuarkXPress, CorelDraw, PageMaker, PhotoShop, Microsoft Word, PowerPoint, Excel, Adobe Acrobat, FTP/cuteFTP


New England College
Bachelor of Arts, Communications and Marketing
Henniker, NH (1986-1990)
West Sussex England (1989-1990)

PRWRA Rosemarie Ginsberg - Creative Staffing Associates - -

Marketing Director

Taylor Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing professional with 20 years experience in executive level positions that support the achievement of business and financial objectives. Recognized talent for developing and implementing marketing strategies to propel an organization to a position of leadership within its respective market and simultaneously achieve corporate goals.


- Successful track record of converting new or unknown high-tech products and businesses into branded market leaders.
- Create and maintain excellent collaborative relationships with clients, associates, and external contacts.
- Create, develop, and implement award-winning programs, strategies, and sales tools from stage of concept to completion, resulting in greater team efficiency and effectiveness.
- Develop innovative, targeted, and effective collateral and content to support overall branding objectives, with specific expertise and success pertaining to web site management.
- Communicate well with diverse populations in written, verbal, and presentation formats.
- Develop exceptionally strong strategic alliances and business partnerships with customers, partners, and across divisions, on both a local and global level.


• Strategic Planning/Development • Branding
• Visionary Thinking • Sales Promotion/Publicity
• Creation of Collateral • Press/Analyst Management
• Trade Show/Event Planning • Program/Strategy Implementation

Business Development
• Sales/Negotiation • Marketing/Account Management
• Project Coordination/Maintenance • Public Speaking/Presenting

Relationship Management
• Team Leadership • Client Relations
• Needs Assessment • Rapport Building
• Public Interface • Developing Strategic Alliances
• Training/Supervision • Problem Resolution

Recent Notable Achievements
- Successfully developed, introduced, and established the leading service level management solution, worldwide.
- Consistently and effectively planned and built upon focused, global marketing programs that continuously gain momentum and achieve new levels of success each year.
- Received numerous awards for exceptional marketing success including collateral, advertisements, and videos.
- Achieved success regarding hard-to-sell products with normally long sales cycles by creating compelling, testimonial-driven video that highlights benefits and immediately conveyed proven value and ROI.


Helix Data Systems, Inc., Portland, OR
1997 - Present
Outbound Marketing Manager
Drove and facilitated all facets of multi-level marketing management with duties encompassing active participation with management in developing vision and strategies, initiating product introductions, branding, development of collateral materials, event/trade show coordination, press/analyst relations, and implementation of all outbound marketing plans and activities on a local and global level.

Helix Data Systems, Inc., Portland, OR
1991 - 1997
Outbound Marketing Manager (Work Information Process Management)
Performed all facets of multi-level marketing management to drive development and implementation of outbound marketing strategies and plans to advance client position, increase awareness and educate the public with duties encompassing developing vision, product introduction, branding, development of collateral materials, event/trade show coordination, press/analyst relations, and implementation of all outbound marketing plans and activities on a local and global level.

Helix Data Systems, Inc., Portland, OR
1988 - 1991
Marketing Communications Manager
Increased awareness of and preference forHelix's offerings in the mechanical CAD marketplace worldwide with functions including planning product introductions, sales promotion/publicity, and active participation with management in developing strategies and coordinating divisional efforts for a $220 million division.

Helix Data Systems, Inc., Portland, OR
1987 - 1988
Aerospace Market Development Engineer
Grew business within fifteen target accounts by effectively providing sales tools, customer presentations, and event management for Helix's domestic major account sales teams.

Helix Data Systems, Inc., Portland, OR
1985 - 1987
Product Marketing Engineer (Technical Systems Business Unit
Wrote and directed sales teleconference and collateral, and developed client presentation materials in relation to the HP9000 workstation introduction and its subsequent artificial intelligence marketing campaign.

Helix Data Systems, Inc., Portland, OR
1982 - 1985
Marketing Communications Manager
Wrote and defined all sales promotion and publicity materials for the Helix minicomputer product line including ad agency management and trade show coordination.


University of Colorado, Boulder, Colorado
Bachelor of Science, Advertising and Marketing
Specialized Training Completed:

• Leadership • Conflict Management
• Behavioral Interviewing • Intro. to Situational Leadership
• Managing Diversity • Process of Management
• Consultative Selling • Negotiative Selling
• COACH Selling • Direct Response Marketing
• Performance Evaluation and Pay • Salary Administration Workshop

PRWRA Gretchen Gaede - The Write Words - Fort Collins, Colorado 80524 - -

Marketing Director Best

Candace Catello
3500 Spur Avenue, Memphis, TN 49032 / Tel# (205) 555-7648 Email:

Marketing Director


Marketing executive with nine years experience developing and delivering effective marketing campaigns to support products in a wide variety of categories. Range of expertise includes packaging, print media, radio, television, and Web-based promotions. Recognized for expanding products into new markets to achieve sales growth. Ability to develop, train, and lead marketing teams to manage all aspects of the product lifecycle.


· Successful track record of converting new or unknown products into branded market leaders.
· Create and maintain strong relationships with clients, associates, and external contacts.
· Create, develop, and implement award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
· Develop innovative and targeted collateral to support overall branding objectives, with specific expertise in Web site advertising.
· Develop strategic alliances and business partnerships on both a local and global level. Maintain an extensive network of industry contacts.


1999 - Present
Marketing Director
Directed all marketing activities for electronic game software publisher, including product packaging, advertising campaigns, product rollouts, store placement, endorsements, media activity, product reviews, and Web site referrals. Managed a team of 10 marketing personnel including product, communication, and public relations managers.
· Coordinated efforts of marketing team to grow annual sales to over $83M with a marketing budget of $2M.
· Analyzed the comparative effectiveness of advertising strategies to determine most effective strategy for each type of game.
· Expanded advertising strategy to international markets, realizing a phenomenal 250% growth in sales.
· Served as liaison with game producers, providing market feedback on product features and usability as well as recommendations for new games.

1997 - 1999
Senior Marketing Manager
Developed and managed marketing campaigns for 15 major clients, including campaigns for healthcare products, food products, and travel destinations. Directed a team of five product marketing managers, three copywriters, and two graphic artists. Contracted with radio and television production agencies to increase customer and brand awareness.
· Brainstormed with product marketing managers to develop innovative marketing strategies for all new products.
· Led a cross-functional team through the product development lifecycle and strategic planning functions for a new release of healthcare product, generating over $5M in sales.
· Conducted competitive analyses and led customer focus groups to determine product features and positioning. Successfully positioned five out of top 7 products as leaders within their category.
· Implemented new marketing strategies that improved results from past marketing campaigns by 82%.

1995 - 1997
Product Marketing Manager
Managed all phases of the product lifecycle for software products, including concept development, product design, marketing campaigns, product launches, distribution, and discontinuation. Closely monitored product sales. Developed concepts for marketing collateral.
· Conducted strategic marketing analysis to determine distribution, price, and promotions.
· Organized launch celebration and roll out events to generate vendor interest in products.
· Monitored products for profitability, identifying potential areas for development and expansion.
· Developed strategic partnerships to enhance sales and facilitate future product releases.

1993 - 1995
Advertising Representative
Directed concept formation, presentation, design, and production of advertising campaigns for popular musical groups. Reviewed and revised marketing copy for print, radio, and television advertisements.
· Created and implemented a print and media campaign that increased sales by 32% in a 6-month period.
· Supervised collateral and print production processes from initial concept to completion.
· Met with clients to present proposals and alternatives, using customer feedback to improve campaigns.
· Established client network to heighten awareness of new musical talent, increasing business development and partner opportunities.


Bachelor of Business Administration (Marketing), 1993
Memphis University, Memphis, Tennessee


Association for International Product Management
International Marketing Association
Sales and Marketing Executives International
World Federation of Advertisers

Marketing Director Sales

Taylor Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


• Highly accomplished Marketing Director with extensive experience in marketing, sales, business development, strategic planning, project management, and client relationship management.
• Significantly increased client retention within highly competitive markets due to sound relationship building abilities.
• Adept in diverse areas of marketing including program management and events management.
• Consistently surpassed sales objectives and optimized revenue potential.
• Proven success in directing daily operations within multi-million dollar organizations.
• Comprehensive background in human resources functions including recruiting, hiring, training, and evaluating performance.
• Proficient knowledge of accounting, budget management, and financial reporting.


National University
Masters, Marketing Management

National University
Bachelor of Arts, Business Administration


Frandy Communications, San Diego, CA
1992 - Present
Marketing Director
Directed daily operations within the department including marketing, sales, and customer relations. Designed and managed marketing programs including promotional strategies, brand integrity, and marketing collateral. Implemented new customer service protocols. Participated in trade shows and special events.
• Increased sales by 500% within 3-year time frame due to strategic business acumen.
• Supervised and trained employees in daily job responsibilities.
• Executed budget management responsibilities successfully.
• Played a key role in the establishment of International Marketing Department.
• Spearheaded business development functions through branding and marketing partnerships.
• Identified advertising markets utilizing demographic surveys, which significantly increased exposure in untapped markets.

PRWRA Kristen Coria - Accounting Paradigms - Hamden, CT 06518 - -

Marketing Executive

Robin Saunders
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Innovative and highly driven marketing executive offering 10 years of continuous professional experience. Known for strong leadership and motivational skills that consistently produce positive change. Articulate refined communicator, both oral and written. Skilled at completing projects within tight timelines. Take pride in ability to motivate, energize and lead to successful outcomes. Thorough; detail and process oriented; strong follow-through skills. Sincere and honest with a high level of personal and professional integrity. Highly articulate, demonstrating excellent interpersonal skills across all levels including management, employees, and external agencies. Genuine team player; committed to organizational success. Core competencies include:

• New Product/Service Launch • Competitive Market Positioning
• Strategic Market Planning • New Market Development
• Market Analysis/ Forecasting • Product Design/Improvements
• Team Building & Leadership • Presentation Skills
• Client Relationship Management • Budget Development & Administration
• Business Process Optimization • Concurrent Project Management


LC Retail, Toronto
2001 - Present
Recruited to develop, lead and execute the production of all internal merchandising communication strategies to over 600 retail outlets province-wide. Challenge 2 Marketing Communication Co-ordinators to produce top notch marketing/merchandising programs and handle all marketing hotline enquires. Define communication strategies based on internal stakeholder needs. Incorporate various types of media including print, Internet, Intranet and video to drive successful campaigns. Awarded annual budget of $500K.

• Streamlined information management processes to ensure timely and accurate delivery of internal communications. Overhauled internal communication documents from print-based versions to electronic using web-based applications (i.e. Intranet and Microsoft Outlook) Resulted in document production costs slashed in half.
• Boosted internal client relations and productivity by personally chairing regular communication strategy meetings, and conducting regular post mortem sessions on past communication projects.
• Interface extensively with internal stakeholder groups including Category Directors and Senior Management to ensure all communication strategies are consistent with LC Retail standards.

CT Limited, Toronto
1993 - 2001
Initially retained by CT's Creative Productions Division, with annual revenue $4B and 38 000 employees nation-wide. Provided expertise in the co-ordination of writing English copy for all weekly flyers, magazine inserts and annual catalogues. Skill set was quickly recognized and received numerous promotions to increased positions of responsibility.

• Earned Point of Purchase Marketing Award in recognition for outstanding marketing support provided to Store Planning & Merchandising Departments of each new outlet within Canada (approximately 60 per year) to facilitate the installation of new Point Of Purchase materials.
• Spearheaded the entire execution Gift Certificate Business to Business Program achieving annual sales of $35M. Utilized various forms of media including print, trade shows, Internet and direct mail.
• Successfully managed in-store marketing communication programs: New Vendor Product Sourcing, Sales & Profit Merchandising and Impulse Buying.
• Selected as Business Analyst & Communications Team Leader, Year 2000 Business to Business Portfolio. Strategized to develop contingency plans to address possible business failure scenarios in the Advertising, Marketing and Merchandising Departments. Efforts and planning rewarded by seamless transition to year 2000 change.


• Windows NT & 2000 • Word • Excel • PowerPoint • Outlook • Access• Internet • Lotus Notes • Visio •


University of
Bachelor of Arts, English/Philosophy
Executive Communication Training
Facilitation Training
Effective Project Management
Leadership Excellent Action Program
Writing For Excellence

PRWRA Audrey Field - Résumé Resources - 6 Andrew Court, Wasaga Beach, Ontario, Canada L0L 2P0 - - - 1.877.204.9737

Marketing Internship

Drew Sterling
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Internship in Management or Marketing.


Loyola College, Baltimore, MD
Bachelor of Business Administration, Management
• Organizational Behavior • Spanish
• Microeconomics • Marketing
• Macroeconomics • Business Statistics
• Management Information Systems • Financial Management
• Operations Management • Managerial Economics
• Effective Writing • Accounting


• Computer: MS Office, including Word, PowerPoint, Excel, Access, Publisher. Internet
• Languages: Conversational Spanish


Loyola College, Baltimore, MD
2000 - 2002
Desk Clerk
Supervised students, faculty, and alumni in fitness Center. Assisted with personal workouts. Created and ensured comfortable workout environment.

The BoatHouse Restaurant, Lake George, NY
1999 - 2001
Provided superior customer service ensuring customers were satisfied with entire dining experience. Trained new employees.

Dunham's Bay Boat Company, Lake George, NY
Store Clerk
Assisted customers with purchases. Operated cash register, ensuring accurate cash receipts. Processed insurance forms. Provided excellent customer service. Instructed customers on proper boating and safety issues. Trained new employees.


• House President
• Academic Mentor
• Student Ambassador
• Education Based Latino Outreach
• Men's Varsity Basketball
• Soccer
• Volunteer - Beans & Bread

PRWRA Cory Edwards - Partnering For Success, LLC - Sterling, Virginia 20165 - - - 703-444-7835 - 703-444-2005 fax

Marketing Manager International

Jordan Winters
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing professional offering two years of highly successful experience promoting welding, industrial, and safety product lines throughout several countries. Emphasis on information technology (IT) in a business-to-business (B2B) and business-to-consumer (B2C) environment. Leader of change, with a proven track record in the development of profitable marketing campaigns and strategies. Earned a BBA in management information systems. Computer skills include Microsoft Office (Word, Excel, PowerPoint, Access, Outlook, Outlook Express), Microsoft Publisher, Microsoft Money, CorelDraw, Adobe PhotoShop, FrontPage, Quicken, and Flow Charting applications. U.S. citizen who is willing to relocate for the right opportunity.

Areas of expertise:
• Campaign planning and execution • Product development
• Brand management • Design of marketing communications
• Customer relationship management • Competitive analysis
• Researching capabilities • Presentation development
• Report preparation • Project team leadership
• Production supervision • Process flow charting


OKI Bering Middle East , Dubai U.A.E.
1999 - Present
Marketing Manager
(an American-owned company headquartered in Cincinnati, Ohio)
Coordinated all Middle East marketing activities throughout 15 countries for this wholesaler with seven product lines. Provided support to sales, customer service, and purchasing to develop consistency and to emphasize customer needs, experience, and satisfaction. Supervised a manager, two customer service representatives, four sales representatives, and a purchasing agent. Worked with the president and accounting department to develop sales targets and projections. Reported to the company president of this distribution center. Interacted with the accounting manager, warehouse manager, and support personnel. Communicated externally with international sales directors, outside sales representatives, and development managers working with vendors in Europe and the United States.
• Contributed to a 33% increase in monthly sales, surpassing the break even point for the first time in this distribution center's 2.5 year history.
• Increased one product line's market share by 25% within six months after devising a trade-in and discount campaign that targeted a major competitor's interchangeable parts.
• Designed a 26-page catalog from ground zero, targeting clients' needs, which improved distribution time, increased accounts receivable and cash flow, and significantly improved customer service.
• Increased sales inquiries and product awareness by developing a comprehensive, static, B2B, and B2C web site specifically designed for product lines distributed in the Middle East.
• Generated new leads through direct mail and email campaigns that were based on information secured from newly created customer feedback forms and subsequent database.
• Decreased customer complaints by almost 50% and improved response time from a two-day average down to same day by revamping the customer service department.
• Doubled the number of dealers in the region, and improved their product knowledge and understanding of warranties and the warehouse system by providing training seminars.
• Created display and marketing materials, and secured give-a-ways from vendors used as promotional tools at the Big Five Show and other conventions.
• Eliminated redundancy and reduced bottlenecks for customer service and warehousing by identifying and correcting a workflow problem in the customer service department.

Motorola, Dubai, U.A.E.
1997 - 1999
Supported automation and reengineering processes. Worked with senior management in determining ways to improve process speeds, increase efficiency, and reduce costs. Devised a process where the Internet could automate many customer support functions, and recommendations were adopted into operations in Europe, the Middle East, and Africa.


Southern Methodist University, Dallas, Texas
Bachelor of Arts, Management Information Systems , Minor: Economics

PRWRA Sandy Hild - The Résumé Doctor - - -

Marketing Manager Media

Casey Catello
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Six years experience in sales and marketing, brand management, media planning, buying, monitoring, corporate communication, market research, and building client relationship for business development.


• Managerial and Leadership • Effective Forecasting and Planning
• Sales-Exceptional Customer Service • Negotiation
• Communication and Interpersonal Relations • Effective Networking
• Event Management and Promotion • Placement and Advertising
• Problem Solving • Target Achievement


Sports Retail Ltd., Indianapolis, Indiana
2000 - Present
Manager Marketing Services
• Managed advertising campaigns for sports equipment retailer.
• Coordinated a team of 4 professionals to provide marketing services.

Highland Associates Inc., Indianapolis, Indiana
1998 - 2000
Media Executive
Managed brands of major consumer food, beverage, and entertainment producers.

Doyle Engineering Software Services, Indianapolis, Indiana
1993 - 1998
• Managed marketing campaigns for high-end engineering CADD/CAM systems.
• Served six-month internship as a management trainee.


Indiana University, Indianapolis, Indiana
Masters, Management Studies (Marketing)

College of Engineering, Indianapolis, Indiana
Bachelor of Science, Electrical Engineering


• Periodic sales and marketing training from principle software developers.
• Periodic training on Media Buying and Planning, Media Effectiveness and New Media.
• Training in Retail Operations, Retailing Innovations, and Marketing.


• MS Office, Customized Packages and Internet Applications

PRWRA Anup Bhatia - First Impression Management Consultancy - P. O. Box: 44062 - Dubai - United Arab Emirates - -

Marketing Manager National Accounts

Kerry Cordova
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

National Accounts Sales/Marketing Manager

Sales and Marketing / Brand Management / Distribution / Product Promotion / Pricing / Advertising

Summary of Qualifications
· Award-winning telecommunications and enterprise solutions professional with over 17 years’ experience in direct and wholesale sales/marketing of highly competitive products with emphasis in sales and brand management, distribution, product promotion, pricing, and advertising.
· Proven success in new market penetration, account development, and retention.
· Strong familiarity with Nortel, Cisco, NEC, Lucent, Hitachi and Mitel voice, data, and convergence products.

Professional Experience

2001 – 2004
Director, National Accounts
Develops key strategic National Account alliances with domestic Market Leaders within North America for provision of integrated telecommunication services including voice and data cabling, audio/visual, fiber optic riser backbone, access control, sound, and DC power wiring.
· Manages $10 million National Accounts program for Fortune 100 clients.
· Generates new business opportunities with Fortune 500 companies.

1991 – 2001
Strategic Accounts Manager
Oversaw selling of PBX /data products and services to major corporate clients; generated repeat business on 75% of accounts; prepared and made proposals; coordinated internal efforts in providing customized solutions; and communicated with customers following sale and installation of equipment/services.
· Consistently exceeded $20 million annual sales quotas by an average of 138% per year.
· Developed strategic account plans for growth and penetration among Fortune 500 prospects.
· Implemented new business models for enterprise and services business.
· Maintained customer retention rate of 100%.
· Awarded several multi-million dollar contract agreements with key National Accounts.
· Accepted into “President’s Club” every year of employment.

District Sales Manager - Midwest Area
1990 – 1991
Supervised 13-state Midwest region, 14 account executive sales territories, and corresponding sales support functions. Supported sales of Hitachi, Lexar, Mitel, Octel, Centigram and Boston Technology products. Developed and implemented sales policies, programs, and business plans; prepared expense budgets; administered corporate pricing plans; analyzed competitive markets; and provided intervention to problem areas.
· Led National Accounts sales quota attainment with 330% (1990).
· Accepted into “President’s Club” (1990).
· Recognized as “District Sales Manager of the Year” (1991).

National Accounts Manager -Hospitality Industry
1987 – 1989
Managed sales of PBX and automated voice mail communication products to major domestic lodging chains including Hyatt Hotels, Radisson Hotels, Stouffer Hotels and Resorts, Ritz Carlton, Embassy Suites, Harley Hotels and Holiday Inn.
· Annually exceeded $2 million sales quota.
· Consistently performed within the top 10% of Account Executives and National Accounts Managers.
· Named top National Accounts Manager in Midwestern Region (1989).
· Led Midwest Region in sales quota attainment with 245% (1989).
· Accepted into “President’s Club” (1987–1989).
· Promoted to District Sales Manager - Midwest Area (1989).

Senior National Accounts Manager (United Airlines)
Developed and implemented strategic and tactical plans addressing sales and marketing focus Fortune 100 accounts.
· Closed $500 million sale for major Fortune 100 client.
· Earned “President’s Club” recognition.

Sales Manager - National Accounts Branch
Supervised sales management function of home-based National Accounts representative representing four account territories.
· Exceeded quota expectations by 190%, earning top Sales Manager position in Midwest territory.
· Reduced sales force by 50% and reassigned personnel to groups with higher sales potential. Result was 100% increase in group's output.
· Spearheaded training efforts of sales team in business assurance, asset management and collection, and time management.
· Pre-sold revolutionary new service package six months prior to availability, and closed sales following package’s release.
· Earned “Achievers Club” recognition (1986).
· Accepted into “President’s Club” (1986).
· Promoted to Senior National Accounts Manager (1986).


M.B.A., Marketing

B.A., Social Sciences
Patricia Traina-Duckers - The Resume Writer -

Marketing Professional Recent Graduate

Casey Catello
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

Professional Profile

Educated and experienced marketing and business professional with more than 2 years’ experience. Possess skills in market research, communications, team leadership, personnel supervision, and professional development.


Bachelor of Science in Business Administration: Marketing Concentration
Expected 5/2004
Salem State College, Salem, MA

Technical Skills

PC and Mac Operating Systems
Microsoft Office Suite

Professional Experience

Bartender, Dockside, Boston, MA
2001 – present
· Responsible for maintaining and increasing sales, promoting events, advertising, and developing marketing strategies.
· Ensure continuous display of friendly, professional attitude and develop interpersonal, business relationships with patrons that encourage repeat business.
· Effectively handle cash and receipts, assuring highest levels of accuracy.
· Train new hires on a regular basis.

Promotional Team Leader, WBCN, Boston MA
2001 – 2002
· Employed knowledge of marketing and sales techniques to promote new products and services.
· Managed up to 10 team members, ensuring all personnel were trained and qualified to perform at highest levels of proficiency.
· Developed new hire knowledge and ability to apply organizational marketing strategies to sale and promotion of goods and services.
· Directed activities of 20 team members during implementation and execution of promotional events.

Marketing Research Intern, Marlyn Associates, Peabody, MA
· Researched and evaluated organizations and developed reports related to company service levels, loyalty, and transactions.
· Interacted with managers and representatives of financial institutions and retail facilities to gather and compile information.
· Designed and conducted innovative presentations and developed marketing strategies.

Lea J. Clark - -

Marketing Strategist

Kerry Cordova
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing Strategist / Account Manager / Top Producer
Delivering strong and sustainable revenue and profit growth in highly-competitive relocation services outsourcing market.


• Large & Key Account Management Relationship Sales
• Personnel Training Client Presentations
• Sales Team Leadership Business Planning & Forecasting
• Operations Management Product Management
• Budget Formulation Contract Negotiation


1992 - Present
Manage sales activity and key accounts in the Northeast. Negotiated and signed contracts for full outsourcing programs producing fees exceeding $1.5M annually. National/regional accounts include: The Stanley Works, Hasbro, GTECH, FM Global, Paychex, ITT-Goulds Pumps, Stop & Shop, Parametric Technology, Allmerica Financial.

• Outstanding and Dedicated Service to the Relocation Profession, Paul Taylor Assoc.
• Meritorious Service Award, Employee Relocation Council (ERC)
• Career Achievement Award, 2001
• Ambassador's Club, 1993 - 2000
• President's Club, 1994 - 1999
• Most New Accounts, 1992

1986 - 1992
Director of Marketing
(Formerly Mindset Relocation)

Directed entire sales and marketing strategy in the Northeast. Signed and managed 60+ clients with average annual profit of $300K.

1976 - 1986

Product Manager
1985 - 1986
Managed market research prior to new product introduction; developed and implemented business plan, strategy and budgets for products; managed client/vendor relationships; directed, trained and coordinated operational and marketing activities nationally (eight regional offices).

National Account Executive
1980 - 1985
Maximized profitability and long term relationships of Fortune ranked clients; managed staff personnel; renegotiated contracts to produce 39% profit improvement; increased utilization of services by 21%.

• Account Management Award for Outstanding Performance
• Creative Award for articles published in ERC Directory, Personnel Journal and
• Employment Management Association's Resource Guide

Supervisor, Client Service
1976 - 1979
Directed and motivated staff to insure optimum service delivery to transferring families through counseling on corporate policy and expeditious, profitable sale of their residences; hired and trained staff members; assisted account managers with client presentations.

• Excellent and Outstanding ratings as counselor and group leader


Robbins College
Continuing Education includes:
• Xerox Learning Systems • Professional Selling Skills II and III
• Account Development Strategies • Scientific Methods
• Managerial Grid • Columbia Business School
• Marketing Management Program • Center for Effective Negotiating
• Effective Negotiating • M.R. Communications
• Effective Listening • Career Track
• Power Communication Skills • Action Planning Workshop
• Product Management Workshop • Presentation Skills Workshop

PRWRA Frost T. Krist - Datatype Inc. - Hebron, CT 06248 - - - (860) 228-3542

Product Development Manager

Robin Saunders
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Accomplished, results orientated Product Development Manager specializing in creative design, budget management, personnel motivation, and hands-on execution of innovative sports merchandise and sponsorship items. Experienced with managing projects related to major North American sports organizations including NFL, MLB, NASCAR, NHL, NBA, WNBA, and NCAA.
• Excellent organization skills in planning and conducting large scale sponsorship campaigns
• Polished, professional personal appearance, able to overcome any cultural differences
• Skilled problem solver, with strong drive to develop innovative designs and products
• Outstanding proficiency in Macintosh based programs, including Microsoft Word, Excel, Adobe Illustrator, Adobe Photoshop, Acrobat, QuarkXpress and TypeStyler


ABC Collectibles, New York, NY
2002 - Present
Product Development Manager
Manages all product development efforts, coordinating sales feedback to develop buyers' and licensors' visions into tangible, popular products. Conceives new product ideas and supervises on-site development, approvals, and quality control at Chinese factories. Coordinates selection, training and management of on-site personnel in various nationwide locations.
• Created 19 different schemes in agreement with major merchandise manufacturers for NASCAR's Winston Series
• Spearheaded design and distribution of over one million co-op product bags distributed to ticket holders of 11 major sporting events
• Contributed to 115% increase in corporate profit in less than one fiscal year
• Reduced lead time in developing new products for mass production
• Improved production accuracy through consolidation of artwork and instructions
• Developed style templates and guides to ensure consistency throughout brand products
• Rejuvenated creative department effort and reduced staff turnover by empowering employees
• Re-designed commemorative sporting plaque production efforts
• Developed innovative, ground-breaking packaging for sports merchandise adapted by worldwide corporate sponsors

MacMillan Sports,, Westchester, NY
2001 - 2002
Events Coordinator/Designer
Led re-organization of new department following corporate restructuring. Managed distribution of 2.4 million co-op sponsor sample bags at major nationwide NASCAR and tennis events. Developed brand, graphics, and sales visuals; and brainstormed marketing concepts.
• Designed program logos, related apparel and sample bag packaging
• Screened, hired and trained temporary personnel representing sponsors at sporting events
• Reduced NASCAR program expenses over 50% in one fiscal year
• Developed and managed budget figures for new professional tennis account
• Negotiated procurement of on-site trailers and related equipment
• Reduced expenses over $37,000 per season by adjusting delivery schedules to event sites
• Maximized on-site personnel use while reducing wages by approximately $15,000 per season


New York University
Bachelor of Arts, Graphic Design

PRWRA Patricia Traina-Duckers - The Resume Writer -

Product Manager Assistant

Jamie Hill
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Northeastern University, Boston, MA
M.B.A., Global Management, Marketing
Key Subject Areas:
• Global Management • Competitive Analysis
• International Marketing Management • B2B Marketing Strategic Management
• Marketing Management • New Product Development Management
• Brand Management • Quantitative Management

BA, French Literature, Fu Jen Catholic University, Taipei, Taiwan, 1997


World Management Concepts, Cambridge, MA
1999 - Present
Assigned to Construction Chemical Products division.

Business Development Project: Extend Business model from "physical product" to "service."

• Researched North American and Asian market to discover construction industry drives, trends, and customer needs.
• Developed target customer questionnaire to establish requirements, such as acceptable price range, service times, and annual need.
• Interviewed other construction chemical products companies to identify potential competitors and estimate market size.
Potential Customer Pool Project: construction chemical shrinkage reducing admixtures product.
• Researched top 500 international design firms, identifying specific fields by concentration and historic revenue.
• Identified big companies/alliances and branches to obtain accounts; crosschecked current W.R. Grace customer lists to avoid overlap.
• Established customer pool list for product and delivered to product manager.

Operating Plan Development Project: Marketing forecast for potential and available product markets.

• Gathered data from SAP to forecast current market share obtained from potential market and available market.
• Reviewed past-year budget to derive reasonable estimate for forecasted operating budget.
Product Development Project: Product distribution analysis of potential North American market place.
• Participated in 6-person, cross-functional team, assembled from R&D, manufacturing, quality control, and marketing to develop product.
• Extracted SAP data and designed data pool in Access to segment customers for specific and targeted markets.
• Conducted sales analysis to qualified customers for annual purchases and determined buying behaviors.


• Established the English study campaign for 2,800 students and trained 32 teachers in curriculum.
• Directed marketing and advertising campaign to attract potential students into English study program.
• Managed quarterly budget of $45,000, allocating funds for English study program.
• Visited five schools weekly to teach English and consult in-school events.
• Assisted bidding and marketing campaign for government construction.
• Aided bidding campaign for government construction.
• Assisted corporate clients with business presentations.
• Drafted market development plan.


Elementary School, Taipei, Taiwan
1998 - 1999

English Institution, Taipei, Taiwan
1997 - 1998
English Event Consultant/Coordinator/Instructor

Elementary School, Taipei, Taiwan
1994 - 1997
Event Consultant/Planner

Construction Co., LTD, Taipei, Taiwan
1993 - 1994
Vice President Assistant

Engineer Construction Co., LTD, Taipei, Taiwan
1992 - 1993
General Manager Assistant


• Personnel Management - Jung Ling Engineer Construction
• English Culture/Language Certificate - London Guildhall University


Computer Construction, Networking, MINITAB, C++, UNIX
Word, Excel, PowerPoint, Database, SAP, SIEBEL


Best Teacher of the Year 1999, Elementary School

PRWRA Nick Marino - Outcome Resumes and Career Service - - Bishop, TX 78343

Product Manager Financial

Lee Robertson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Product Manager with five years experience in product design, development, and project management, plus eight years marketing experience. Background includes developing the concept, designing the product, coordinating various support functions, conducting strategic marketing services to determine distribution/price/promotions, overseeing internal and beta testing, launching and rolling out products, closing out projects, monitoring products for profitability, determining probability for new enhancements, designing similar new products, and coordinating all steps involved in the discontinuation of products and services.


World Management Concepts, Houston, Texas
1999 - Present
Senior Product Manager
Managed all operations involved in requirements gathering, design, development, and execution of new or enhanced product offerings for e-commerce and company initiatives within regional, national, and third party markets. Interacted with vice presidents, directors, and managers representing information technology, gateway/networking, authorization, quality assurance, engineering, check processing, electronic payments, customer care, merchant services, accounting and billing, strategic marketing, communications, legal, planning and analysis, and risk management. Supervised a product service manager.
• Served as project leader over infrastructure with 15 direct reports involved in the design and development of a solution that allows consumers to send and receive money from one consumer to another through e-commerce.
- Met deadlines within 60 days
- Worked on testing and modifications in a timely fashion until rollout was achieved
• Managed a project with 10 direct reports that enables a partner the ability to process and settle transactions for netmarketers and aggregators within the business-to-business market, which is in testing stage and anticipated to generate $7 million in transaction volumes over the next 18 months.
• Developed enhancements to solution for the United States and Canadian markets, enabling merchants to accept payments over the telephone through the company or by paper check draft without the use of a credit card.
• Co-developed the first non-face-to-face electronic payments offering for infrastructure, a consumer check payment option that is processed electronically through the network.
- Served as project leader with 15 direct reports
• Originally a product manager overseeing product development projects related to gaming, grocery, and financial (FIP) vertical markets until promoted to senior position, specializing in e-commerce services.

World Management Concepts, Houston, Texas
1998 - 1999
Project Manager
Managed corporate initiative projects and improved the project management process within the organization. Interacted with senior vice presidents and directors within company. Served as liaison for assessments and impact analyses on existing projects and new opportunities, as well as leading corporate planning process efforts.
• Developed and enhanced new project request templates, business requirement documents, and methodologies for future project opportunities.
• Created and led directors and vice presidents from within the company to act as a governing body for projects and process improvements.

Zane Company, Atlanta, GA
1989 - 1997
Marketing Manager
Worked with the product development group to enhance existing products and generate new product offerings. Marketed products to internal sales force and distributors. Interacted externally with financial institutions, processors, and terminal providers.
• Developed sales tools such as launch kits, training materials, and communications collateral
• Introduced a new check reader for retail and grocery store market that provided an additional peripheral device along with the credit card terminal as a complete solution
• Participated in the initial gathering of research requirements for the electronic benefits transfer (EBT) and government market sector.
• Received four promotions during tenure.


Georgia State University, Atlanta, Georgia
National Automated Clearing House Association - Educational Workshops
American Management Association - Improving Project Management Skills: The Basics for Success,
Product Management, and Fundamentals of Marketing: Your Action Plan for Success


National Automated Clearing House Association


• Microsoft Office (Word, Excel, PowerPoint, and Outlook), Microsoft Project, and Visio, with an understanding of web design and network protocols as well as TeleCheck authorization, gateway, and settlement engines.

PRWRA Sandy Hild - The Résumé Doctor - - -

Product Marketing Manager

Pat Hernandez
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

Automotive … Industrial … Recreational … Agricultural Markets

Marketing and sales professional with a 14-year track record of success through strategic market planning, strong leadership, and the ability to meet goals as well as identify and develop new opportunities in competitive and niche markets. Excellent communication skills; ability to develop and leverage relationships at all levels within and outside the organization. Solid leadership, planning, and organizational skills. Demonstrated core competencies include:

· Strategic Market & Operations Planning
· Product Development & Positioning
· Market Research & Competitive Analysis
· Sales Forecasting & Growth Planning
· Key Account & Territory Management
· Client Relationship Management
· Team Building & Team Leadership
· Competitive Market Knowledge


CHARTER STEEL—Saukville, Wisconsin
1998 to Present
Privately held corporation with 4 divisions and 1,000+ employees. A leading full-process, value-added supplier of finished steel to automotives, OEM’s, fabricators, and other industrial accounts.
Promoted to manage divisional product line sales with profit and loss accountability of $50 million annually. Responsible for in-depth analysis and development of long-term, comprehensive marketing and operational strategies to drive growth in key market segments including springs, bearing quality, cold forging, and cold-finish quality.
· Cultivated relationships with European parts suppliers leading to multi-million-dollar contracts for modified product to major automotive OEM’s.
· Developed relationship with Mexican parts supplier leading to $4.3 million contract with General Motors. Long-term potential led to the purchase of another mill to satisfy demand.
· Identified, developed, and implemented high-end niche within aerospace industry leading to $12 million contract.
· Successfully developed relationship and $3.8 million contract with Japanese parts/components manufacturer and supplier to various industries including automotive, agricultural, and recreational.

PRODUCT MANAGER—Cold Finish Quality (2001 to 2002)
Conducted market research; developed and executed selling strategies for cold-finish bar product.
· Within 12 months, increased product sales by 500%.

Recruited to directly oversee 14 Inside Sales Representatives and indirectly supervise 30 Outside Sales Representatives and Technical Service Managers. Managed new product and existing product development, promotion, and positioning.
· Oversaw development, promotion, pricing, and market positioning of existing and new product lines.
· Developed marketing strategies enabling company to move into new markets and double in sales and revenues over three years.
· Developed effective forecasting model; devised and successfully implemented systems to forecast future sales. Information used to coordinate billet purchases with customer demand.
· Established highly successful strategy to approach new and more sophisticated markets, resulting in strong growth in the aerospace, automotive suspension spring, ball bearing, and cold-finished bar markets.
· Increased revenues and preserved margin requirements during a major steel-industry downturn.

A leading producer of merchant bar and rebar steel operating from mini-mills and distribution centers nationwide.
Recruited to develop sales/marketing foundation and establish new business in Midwest Sales territory.
· Achieved significant, long-term territory sales volume growth and captured substantial market share from targeted accounts.
· Provided systems and communication tools still in use, and valued by client base.

NORTH STAR STEEL (a Cargill Company)—Minneapolis, Minnesota
1990 to 1998
The largest privately held corporation in the United States. A leading supplier of steel, with annual production in excess of 3 million tons from 11 mills and finishing facilities nationwide.
EAST COAST SALES REPRESENTATIVE—Cleveland, Ohio (1993 to 1994)
AUTOMOTIVE SPECIALIST—Minneapolis, Minnesota (1991 to 1992)
INSIDE SALES REPRESENTATIVE—Monroe, Michigan (1990 to 1991)
Managed existing and developed new, profitable relationships with industrial accounts including steel service centers, direct automotives, OEM’s, fabricators, forges, and cold finishers. Developed new business through referral network, trade publications, and cold calling.
· Increased sales in Chicago territory 50%. Moved volume from $48 million to $72 million in 3 years.
· Delivered sales increase of 30% within the East Coast sales region. Moved volume from $24 million to $36 million in 12 months.
· Achieved strong customer loyalty through delivery of exceptional service.


MBA Program—Keller Graduate School of Management—Currently Enrolled, 6 courses completed
BA (Marketing)—University of St. Thomas—St. Paul, Minnesota, 1990
E-Commerce Coursework—University of Wisconsin—Milwaukee, 2000

Professional Selling Skills, Problem Solving & Decision Making, Effective Management Skills,
People & Personality Training, Presentation Skills, Advanced Microsoft Excel Training


Cold Finish Steel Bar Institute

Michele J. Haffner - -

Public Relations Director Automotive Service

Devin Saunders
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing, communications and public relations professional with 10 years of experience. Currently promoting a billion-dollar subsidiary of a major Fortune 500 company. Primary emphasis on extending the advertising budget through the development of strategies for increased visibility, and establishing name recognition in partnership with other prominent corporations and organizations. Highly successful experience securing and developing infomediaries as company spokespersons, as well as providing expert opinion resources for reporters. Earned top recognition and awards for community activities, marketing campaigns, media campaigns, media relations, internal publications, and advertisements. Additional experience over 5 years as a news director, media consultant, writer, and reporter provides the added benefit of understanding the media and knowing how to build a company's image through the creation of newsworthy stories.


Quaker Penn Oil, Houston, Texas
1992 - Present
Public Relations Director
• Currently working in conjunction with the founder of Toy Tips to produce and distribute an exclusive magazine to over 3 million travelers that will promote family fun and safety. Partnerships include Universal Studios, Pepsi, Hyatt's Vacation Stations, JC Penney and Curad, with several others pending.
• Pitched the company spokesperson and car care expert successfully to local and national television and radio shows, and magazines in seven of the top 25 media markets. Recent media tour incurred a 3% investment with a return of close to $.5 million in publicity value.
• Distributed new car safety tips to millions of prospective buyers in 1999 through a partnership with the National Highway Transportation Safety Association. All costs for printing and press kit development were underwritten by the government.
• Established Quaker Penn Oil as a partner in America,s Promise, focusing on automotive safety.
• Received the American Marketing Association,s Crystal Award for the 1998 Buckle Up America initiative, in partnership with Fisher-Price, Department of Transportation and National Highway Transportation Safety Association that influenced six million people regarding safe car seat installation.
• Reached more than eight million people with a grassroots distribution of air bag safety guidelines in 1997 for the Kids in the Back, Everyone Buckled campaign in conjunction with the Department of Transportation and National Highway Transportation Safety Association.

McDermott International, New Orleans, Louisiana
1989 - 1992
Public Relations Manager

KBJ-TV, Morgan City, Louisiana
1986 - 1989
Assistant News Director

Louisiana House of Representatives, Baton Rouge, Louisiana
1983 - 1988
Legislative Analyst

Morgan City Archives, Morgan City, Louisiana
1983 - 1986

The Daily Review, Morgan City, Louisiana
1981 - 1983
Energy/Features Reporter


Bachelor of Arts, Marketing/Communications
Member of the Lambda Pi Eta National Communications Honor Society


Public Relations Society of America
American Marketing Association, Public Relations Committee
International Association of Business Communicators
The White House Project, Publicity Committee
The Houston Press Club
Women's Advisory Board, National Car Care Council, Consumer Issues Committee
Convenient Automotive Services Institute, Consumer Awareness Committee, Oil Change Interval Subcommittee
Automotive Parts and Accessories Association, Consumer Awareness Committee
Climate Neutral Committee
Children's Organ Transplant Association Advisory Board
American Heart Association, Houston Chapter, Publicity Committee, Chairman of the Broadcast Subcommittee


Microsoft Windows 98, Microsoft Office 97 (Word, Excel, PowerPoint, Access), Corporate News (media delivery), Photoshop, PageMaker, and Adobe Illustrator. Pioneered computer process for the media through corporate, as well as PR Track.

PRWRA Sandy Hild - The Résumé Doctor - - -

Public Relations Director Best

Sarah McGovern
95307 Seawind Terrace, Tampa, FL 34783 / Tel# (308) 555-7389 Email:

Public Relations Director


Public relations executive with 14 years experience developing, directing, and implementing public relations and marketing communication strategies that achieve results. Demonstrated ability to build positive relationships with media professionals and community leaders. Experience managing a wide range of public relations activities, including event planning, advertising strategies, Web presence, investor relations, strategic marketing, and campaign coordination. Present professional image to media, inspiring confidence and credibility.


· Community Relations
· Advertising Strategies
· Business Development
· Marketing Strategies
· Media Relations
· Project Management
· Special Event Planning
· Print and Web Design
· Strategic Alliances
· Campaign Management
· Promotional Materials
· Market Research


1998 - Present
Public Relations Director
Designed, developed, and delivered corporate public relations statements for a large toy manufacturer. Reviewed all external communication, including corporate print, marketing materials, and Web presence. Coordinated community outreach programs, including Toys for Schools, Toys for Tots, and Toys for Hospitals. Managed investor relations activities.
· Trained staff of six public relations professionals to present accurate, consistent, and relevant information.
· Spearheaded development of professional Web presence and centralized Web development within Public Relations unit to maintain corporate standards.
· Strengthened ties with local community leaders through outreach programs while reinforcing brand recognition in target areas.
· Developed media and analyst relations, coordinated press releases, and strengthened corporate identity.

1993 - 1998
Public Relations Manager
Planned, organized, and coordinated public relations activities for health and beauty products manufacturer. Created and implemented an award-winning advertising and media campaign. Scheduled and coordinated all media presentations and industry appearances by senior management.
· Developed innovative promotions and positive media relations to increase brand and product awareness and interest. Consumer awareness increased 30% in a one-year period.
· Wrote press releases, FAQs, datasheets, and informational articles to announce new products.
· Scheduled CEO involvement in industry events to increase company visibility and credibility.
· Surveyed press clippings to identify opportunities to submit additional information or customer testimonials.

1990 – 1993
Marketing Program Manager
Planned, implemented, and assessed marketing activities across all product lines and regions for national real estate accounts. Analyzed assessment data and formulated improvement plans for specific low performing lines or regions.
· Supervised the creation of marketing materials to maintain consistent, high quality message and presentation.
· Researched market segments to identify opportunities for sales growth, introducing two new segments generating 17% increase in sales.
· Evaluated effectiveness of strategies in order to focus on most rewarding and profitable approaches.
· Served as liaison to product and regional marketing managers, district sales managers, and independent agencies to coordinate marketing messages and implement strategies.

1988 - 1990
Event Coordinator
Organized product launches, industry award presentations, conventions, seminars, workshops, and private parties. Scheduled venues, hired caterers, set menus, arranged for special equipment needs, booked hotel accommodations, and distributed promotional material.
· Met with program coordinators to determine event parameters and formulate initial plans.
· Managed groups ranging from 25 to 1500, providing strict attention to detail at all events.
· Developed standard 20-point checklist to ensure handling of routine arrangements.
· Maintained database of unique arrangements organized by group to assist planning for future similar events.


Bachelor of Arts (Communications), 1988
University of South Florida, Tampa, Florida


American Marketing Association
Public Relations Society of America

Public Relations Director Television

Marion McLeod
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Senior Level Executive with 18 years experience in public relations. Vision for high-return media opportunities and strategies that strengthen organizational market position and enhance revenue growth. Able to lead PR campaigns and issue management programs across multiple industries. Lead cross-functional teams to achieve corporate, branding, and marketing goals.

• Strategic Planning and Positioning • Product and Brand Strategy
• Crisis and Issues Management • Multimedia Advertising and Placement
• Media Relations and Scheduling • Promotions and Events Planning
• Corporate Identity / Reputation Management • Marketing Communications Production


Dallas Ad League Award: Regional Hospital Print Ad Campaign
Matrix Award: Venture Capital Conference
Matrix Award: Client Marketing Brochure
Regional Emmy: Best Newscast


Zane Company, Dallas, TX
1998 - Present
Public Relations Director
Direct in-house senior PR team and efforts of selected partner PR firms in LA and NY in multiple product/brand marketing strategy support. Develop PR plans across full spectrum of marketing activities for $200M annual sales, including product launch, brand license, multimedia advertising, and customer communications. Lead PR team to maintain million-viewer-strong audience for Emmy-nominated television series. Counsel President and CEO on critical issues management, media response inquiries, and corporate strategies. Corporate spokesperson, controlling all media relations.

• Doubled advertising equivalency results to $3M in 24 months, and reduced PR operating budget by $500,000 annually.
• Staged high-impact event that drew 20,000 consumers and demonstrated toy brand's sustained popularity to world press, retailers, and business partners.
• Secured placements on The Today Show, Rosie, Good Morning America, and others by convincing national broadcast media producers on product national value.
• Produced over 50 promotional videos, ranging from high-end film pieces to Video News Releases.
• Conceived, designed, and launched Electronic Press Room for company's corporate Web site.

Zane Company, Dallas, TX
1994 - 1998
Media Relations Manager
Managed and coached PR staff in media placement of award-winning television programming brands and products. Responsible for $100,000 annual, multi-project budget.

• Developed publicity launch model that produced 30-minute ticket sellouts in most major cities for international live tour.
• Orchestrated 20-million viewership public service announcement for Governor George Bush.
• Secured coveted placement of stories, articles, and appearances in USA Today, LA Times, NY Times, CBS This Morning, Today, and Donahue through strong leadership of PR multimedia advertising team.
• Produced and directed over 40 promotional videos.

Geo Consultants, Dallas, TX
1990 - 1994
Public relations firm providing crisis and issue management strategic response guidance to multibillion-dollar clients, such as US Department of Energy and Westinghouse.

Independent consultant brought in to manage high-stakes and sensitive PR projects. Advised on and developed client crisis strategies. Prepared executives on oral presentations for large government contracts. Developed technical witnesses for regulatory and legislative appearances. Trained companies in strategic negotiation techniques with communities and stakeholders for effective corporate goal attainment.

• Netted upwards of $1B in government contract awards, $750M in estimated CCA new-client presentations, and FDA hearings that achieved over-the-counter approval.
• Created positive media and stakeholder relations for US Department of Energy.

Wordsmith Communications, Dallas, TX
1988 - 1990
Public relations, issues management, and marketing firm, serving multibillion-dollar clients, such as Hitachi Semiconductor and Conoco Oil Company.

• Raised positive community response for Conoco Oil Company $25M community settlement.
• Developed TQM Quality Circles program for Hitachi.

Manning and Associates, Dallas, TX
1984 - 1988
Group Vice President, Public Relations
$20M ad agency serving multimillion-dollar clients, such as Ernst & Young and American Eagle Airlines.

Founded and directed PR group, recruiting, training, and directing staff of 10. P&L responsibility. Oversaw consumer and B2B work. Billed $1M in annual fees.

• Established consistent emergency responses and elevated public confidence by authored Issues Management Plans for regional restaurant chain and American Eagle Airline Service.


University of Texas at Austin
Bachelor of Science, Journalism

PRWRA Nick Marino - Outcome Resumes and Career Service - - Bishop, TX 78343

Public Relations Manager

Robin Saunders
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Public relations, communications, or corporate position involving media writing and production, working with senior corporate management, staff, VIPs / civic leaders, and the public.


• Extensive experience in positions of significant responsibility requiring split-second decision-making including On-Air Promotion Manager, Television Promotion Writer / Producer, Assistant to the General Manager, Assistant to the Public Affairs / Programming Director, News Producer, Production Assistant / Associate Producer, and Preschool Teacher.
• Skilled in various aspects of corporate communications, public relations, field and studio production, writing and scripting stories, news research and production, developing creative story ideas, and related media functions.
• Well-developed communication skills demonstrated through generation of in-depth written reports and news stories / articles, and the ability to interact favorably with individuals from all backgrounds.
• Knowledgeable in computer operations and applications including News Star, IBM-PC and laptops, Microsoft Windows, Microsoft Word, the Internet, and E-Mail.
• Consistently noted by station managers, corporate headquarters staff, and co-workers for superior job performance, creativity, solid work ethic, and timely completion of all assignments.


NBC-22 / WLMI-TV / CHRONICLE CORPORATION, New Orleans, Louisiana
Air Promotion Manager
• Responsible for coordinating all on-air promotions and managing a staff of two writer-producers and one commercial producer for the first major TV duopoly in New Orleans (NBC-22 & WB-28), writing, producing, and editing image promos and show promos for on-air broadcast. Supervise and approve special sweeps promos, coordinate all sweeps cable and radio buys with at least 12 account executives during each sweeps period, make decisions concerning airing of promos, coordinated the commercial producer's calendar, and schedule promos on the broadcast log.
• Work closely with the station research director to study audience demographics in order to determine appropriate promos to create for targeted results in specific time slots, assist in balancing the departmental budget, submit monthly production, cable, and radio billing during sweeps, and generate a monthly report for the NBC-22 General Manager.
• Additional duties include writing press releases and creating viewer e-mails to publicize important stories and station-sponsored events, developing creative promotional tie-ins to promote NBC-22 shows, fulfilling NBC co-op requirements and generating a monthly report to document airing of network spots in required time slots, and making decisions as PSA director on which PSA spots to air at which times.

Recent Accomplishments:
- Planned, organized, and coordinated on-air promos and a wide range of publicity for successful NBC-22 events including 'Baby at the Zoo,' 'The Children's Fair,' 'Captain Jinx,' and 'Cochon Caballero.'
- Recent projects include creating new and unique weather image promos featuring chief meteorologist Bob Winston, writing and producing a 'Beauty and the Beast' movie screening free ticket giveaway promo for Superior Toyota, and writing customized copy and promos for various NBC stars.

WBBX-TV 7 / ABC AFFILIATE, New Orleans, Louisiana
1998 - 2000
Promotion Writer / Producer
• Duties include writing, producing, and editing topicals and promos for promotional broadcast throughout the day, including NBC prime time, 5:00 p.m., 6:00 p.m., and 10:00 p.m. news broadcasts. Coordinated closely with assignment editors, producers, reporters, photographers, and anchors to select and highlight the most poignant and late-breaking stories.
• Successfully analyzed and strategized on potential news topical promos to effectively increase audience and ratings, and win new viewers to the station. Additionally responsible for production of image promos, special promos, and other production duties as needed.

Recent Accomplishments:
- Wrote, produced, and directed Mardi Gras 2000 promos for Bill Thorton's Mardi Gras Guide, effectively positioning WBBX as the viewers' choice for Mardi Gras coverage.
- Created new promos for WBBX franchise 'Absolutely New Orleans' featuring achorwoman Sandra Alexander and wrote / produced a special promo spotlighting Hurricane Mitch in Honduras.
- Selected to serve as production assistant for ABC game show '99' and created an image promo highlighting the community involvement of WBBX meteorologist Denton Thorpe.

WBBX-TV 7 / ABC AFFILIATE, New Orleans, Louisiana
1995 - 1998
Assistant to the Public Affairs / Programming Director
Assistant to GM duties:
• Served as liaison between St. Marie corporate office and station GM and VP, managed an internal entertainment budget for station parties, meetings, and special events, scheduled appointments and meetings, organized accommodations, lunches, dinners, and VIP arrangements, screened callers and visitors, created agendas for all participants, took minutes, and arranged temporary housing for all new managers.

Assistant P.A. / Programming duties:
• Responsible for writing and producing Public Service Announcements for various station clients and non-profit organizations, as well as coordinating with community groups, national syndicators, station production staff, and on-air personalities.

Significant Accomplishments:
- Wrote and produced various packages for WBBX's children's show 'KideoVideo' involving creation of a new program grid each week, constant contact with ABC for network show changes, reviewing local show possibilities, and booking shows with national syndicators to fill local time slots.
- Produced 'Brian's Kitchen' cooking show featuring local TV personality Brian Halsey and nationally-acclaimed chefs.

WBBX-TV 7 / ABC AFFILIATE, New Orleans, Louisiana
News Producer
• Scanned local and national wires and press releases to uncover dynamic, newsworthy, and unique stories, met with reporters and assignment editors to discuss topical news and strategize on which stories to cover, based upon viewer benefit and general newsworthiness.
• Additionally responsible for designing the show from beginning to end, writing news stories, booking interview guests, prepping guests prior to going on the air, and timing segments.

WBBX-TV 7 / ABC AFFILIATE, New Orleans, Louisiana
Production Assistant / Associate Producer
• Distributed all rundowns and scripts to directors, tape operators, support staff, and talent, updated all involved on any changes or scheduling modifications, maintained the newscast archive system, and assisted in writing stories for newscasts.
• Produced live segments in the field, including field production of the 'Good Morning!' on location in New Orleans with Eliza Smith.

1993 - 1994
Preschool Teacher
• Responsible for a wide range of duties, including classroom management, advancing pre-reading and pre-math comprehension skills, storytelling, organizing group learning and play time, music and art, scheduling daily activities, assessment and evaluation of child progress, enforcing discipline and nap times, and coordination with parents and staff.


UNIVERSITY of NEW ORLEANS, New Orleans, Louisiana
Bachelor of Arts, Communications

PRWRA Grant Cooper - Strategic Resumes / YWW - New Orleans, LA 70118 -

Public Relations Specialist

Drew Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Creative and versatile leader who manages multiple tasks and works well under pressure. Special skills in persuasive public speaking, creating and orchestrating PR campaigns, developing fundraising relationships and creating and executing special events.


Lamar Alexander, Governor of TN
Bill Workman, Mayor of Greenville, SC
George W. Bush, President
Jack Kemp, presidential candidate
Jeb Bush, Governor of FL
Harry Lee Coe, State Attorney in Tampa, FL
Leland Baldwin, judicial candidate in Tampa, FL
Dick Greco, Mayor of Tampa, FL
Strom Thurmond, Senator from SC


1998 - 2002
Special Events and Hospitality
Bowl had just been bought by Outback, and had to compete for teams to play in the annual event. Also must create social events schedule for competing teams and fans.

• Coordinate and host social activities, media events and team functions from December 26 until New Year's Day, including Ladies Luncheons and Tours; team, media and alumni lunches; President's reception; and pep rally.
• Work with 12-15 volunteers to execute this one-day event.
• Created and decorated venue for the contract signing party for coaches, presidents and alumni.

J'AIME LA JARDIN, French Specialty Store, Tampa, FL
1995 - 1997
Store Manager
Store had lackluster sales, was very unorganized and had developed poor relationships with creditors.

• Achieved profitability through redecoration of the store to emphasize specialty products, reorganized and systematized store operating processes, and smoothed over past due bills by contacting creditors and arranging payments.

1990 - 1993
Sales and Marketing Manager
Build relationships with previous customers and secure incremental sales.

• Earned highest sales in the company due to diligent development of personal client relationships through targeting walk-ins and following up with intensive phone sales techniques.

Director of Marketing and Public Relations
Previous bowls had inflamed relationships between competing universities, game officials, the media and Tampa governmental officials.

• Delivered highest ticket sales, most profit and most successful Bowl game ever.
• Scheduled and ran meetings with all involved officials to improve communication.
• Attended all PR/Marketing Meetings and toured local hotels to provide input and suggestions to make event a PR success.
• Solicited and sold corporations on buying corporate sponsorships and purchasing tickets.

1988 - 1989
Resort Plantation, Social Director
Take this new member-only resort and develop a social program for members that also increases visibility and desirability. Complete task with virtually no help from the staff.

• Implemented social and artistic events schedule to delight residents. Included special events such as art classes, a 4th of July parade, a guided tour of the islands and educational beach walks.
• Created, wrote and distributed a community newsletter to help promote events, answer questions and respond to requests.
• Coordinated PGA special golf event "shoot out", with 18 professional golfers.

POLO/RALPH LAUREN, Hilton Head Island, SC
1987 - 1988
Public Relations, Marketing & Sales Management
New mall store needed to build sales with minimal advertising in area that previously was not supportive of high-priced fashion stores.

• Sales grew at store due to several innovative PR efforts, such as a fashion show.
• Attended 20-25 community events to represent Ralph Lauren and get the brand name well known in the community.

Account Executive
Agency needed to sign more clients as they were too dependent on car dealerships.

• Expanded client base beyond car dealers. Created relationships with other businesses by attending community events and networking.

Director of Public Relations and Special Events
Create fundraising and events to increase contributions for the zoo. While zoo was partially state funded, it did not get enough support to meet expenses.

• Built first new exhibit at the zoo due to success of fund raisers and special events.
• Delivered presentations at community events to increase awareness in community.

1983 - 1984
Director of Marketing
Gather community support in Greenville, SC for minor league baseball in advance of any teams committing to the city. Funds also had to be raised for a new stadium.

• Sold enough tickets in a pre-sale effort to convince Ted Turner to move the Atlanta Braves AA Team to Greenville.
• Created committees within the community to promote major league baseball.
• Worked with the Chamber of Commerce, community leaders and the media to create awareness and the value to the city of having a team.
• Completed many speaking engagements to groups to gather support.

PR Director for annual Thrift Sale; Member of Public Affairs Committee

Substitute Teacher

Volunteer Coordinator and Party Planner for annual Best of Tampa Bay fundraiser

HILL SKILLS, Greenville, SC
Secure exhibitors for one of the largest and oldest (32 years) art shows in the Southeast

Intern for Senator Strom Thurmond and Liaison to the Senate Judiciary Committee


B.A., Political Science and International Studies/ Spanish

Paralegal Studies

Summer Studies

PRWRA Gail Frank - Frankly Speaking - Tampa, FL 33626 - - - (813) 926-1353 - (813) 926-1092 fax

Sales Marketing Tourism Professional

Casey Catello
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Interpersonal and Networking Expertise

Highly motivated and well-respected individual offering solid sales, marketing and public relations expertise within the tourism industry. Demonstrate the innate ability to immediately establish a positive rapport with others from all levels and backgrounds. Possess astute networking capabilities. Polished and professional demeanour is complemented by a dynamic personality with a good sense of humour. Expert knowledge of regional tourist attractions, businesses, special events. Characterized by integrity, reliability and resourcefulness. Core competencies:

• Sales & Marketing • Advertising & Promotions • Community Involvement
• Public & Media Relations • Fundraising • Sponsor & Celebrity Sourcing
• Event Co-ordination • Project Management


Southern Bluewood Region, Ontario
Utilize extensive insight of local features in conjunction with key contacts (corporate, municipal, tourism, business and high profile individuals) to capture sales, marketing and event planning contracts. Implement promotions for businesses, direct sales and marketing for multiple well-known enterprises like Bluewood Life and Pictorial, and Non-Fiction International Denim. Currently selling ads part time for Georgian Triangle's annual See & Do 84 page guide.

• Secured a business consultant role to institute client development programs for a travel agency. Successfully organized events like wine and cheese receptions with convincing presentations to boost sales. Cited for exhibiting, "a unique combination of excellent work ethics, superb inter-personal skills and very high levels of honesty and integrity."
• Trusted by Ron Star's Red Nine Enterprises to execute important events for fundraising, property enhancements, and special events. Recognized for possessing, "an abundance of energy along with a good sense of humour that make her a very good people person."
• Co-ordinated national Jujitsu Championship with 400 participants. Tenacious nature ensured complete funding by generating commitments from more than 40 sponsors, just after 9-11. Entire costs covered by cash donations and services. Prepared high impact radio and newspaper campaigns to entice attendees. Resulted in successful tournament.
• Recent special event management included the large-scale wedding for the Smith family, from Smith-Jones Inc. for 160 guests. Oversaw the facilitation of all details ranging from tenting and musicians, to table settings and flowers. Interfaced with Exceptional Homes magazine staff for pictorial features in the upcoming September issue for upscale country wedding examples. Arranged a special celebration for 100 guests the next day.

Neo-Vitality of Canada, Bluewood
1984 - 1987
Owner and distributor of health products and water purification units. Started this venture from the ground-up, securing 72 sponsored sales representatives.

• Earned dual achievements of Canada's Number One National Recruiter and First Place Cash Award Winner status.
• Strategically sourced medical contacts and conducted large and small group seminars.

Georgian Triangle Tourist Association and Convention Bureau, Bluewood, Ontario
1980 - 1984
Selected exclusively to spearhead all public relations campaigns and to market area promotions for this busy four seasons region.

• Still called upon to provide sales services as mentioned on first page, in addition to being granted control for office décor and colours for new building.

Alpine Estates, Hillbury, Ontario
1979 - 1981
Retained to provide promotional expertise and conduct all public relations functions for this extended stay, seasonal 50+ adult only RV park with first class amenities, including a private beach, and 10 000 sq ft recreation centre featuring an indoor pool, sauna, fitness area and banquet hall.

• Scope of responsibilities was comprehensive including designing and distribution of all promotional materials. Trained all personnel to deliver exceptional customer service.


• Canadian Cancer Society Canvasser
• Elementary School volunteer in numerous capacities. Elected as 2003 Parent Council Chair.

Providing over 10 years of service for important functions as the Bluewood Public Library. Key player for orchestrating the annual events including, but not limited to:

• Golf Challenges • Condominium Raffles
• Provincial / National Library Conferences • Art Exhibition Openings
• Computer Purchase Campaigns • Multiple Fundraising Events


Twickenham College of Technology
GRAPHIC DESIGN (2 year program)
Multiple In-house Sales and Professional Selling courses and seminars.


"... her attitude and her work habits were exemplary. She is very conscientious, energetic and extremely hard working. Her personal communication skills are excellent and she's known for her ability to focus and work hard to ensure a successful project."

PRWRA Audrey Field - Résumé Resources - 6 Andrew Court, Wasaga Beach, Ontario, Canada L0L 2P0 - - - 1.877.204.9737

Sports Marketing Assistant

Casey Catello
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Quiet achiever; calm, judicious and focused in problem-solving and juggling the pressures of high performance environments. Acknowledged for capacity to surpass targets, meet deadlines, and mediate conflict to deliver results. Creative, open to new ideas, and insightful in devising imaginative solutions. Enjoy analysing detailed issues and aligning them with "big picture" policies, protocols, and strategies. People- and customer-centric; execute and steer tasks as a participative team player, yet equally effective working solo. A life-long learner, stimulated by attaining and exploiting knowledge to reach goals. Diverse background spans advanced academic training in sports and exercise, stints in sports PR, sales, and marketing, and successful tenure in retail and hospitality sectors.

• Public Relations/Affairs • Sponsor Communications • Media Liaison
• First Class Customer Service • Branding Placement • Marketing Documentation
• Conflict Resolution • Exercise Prescription • Sports/Event Coordination
• Athlete Coaching • Project Management • Client Relationship Management

Technology skillset: Microsoft Word, Microsoft Excel, Microsoft PowerPoint; internet, email


University of Queensland
Bachelor of Science, Sport & Exercise

Sports Medicine Australia
Level 1 Sports Trainer's First Aid Course


Marketing/Events & Athlete Management
• Navigated the diversity of sponsors' complex brand placement rights, tailoring proposals that circumvented potential "clashes" and ensured advertising on boats, vehicles, and equipment were positioned prominently to exploit camera angles used in print and electronic media.
• Administered tour events. Coordinated logistics, sought council approvals, and identified hazardous environments. Checked canal speed restrictions, secured maps of geographical features, reviewed sandbars, tides charts, and protruding mangroves.
• Communicated with insurance companies, ensuring adequate coverage for athletes on tour, and administered medical forms.
• Supervised event merchandise development, situated posters in prominent positions across towns, and distributed leaflets and sample bags. Sourced local DJs/bands and witnessed contract signing.
• Scheduled interviews and appearances for athletes and coaches; coordinated printing of media, VIP, and official passes.
• Presided over athlete appearances and travel. Scheduled accommodation, arranged transportation, monitored levels of energy-giving food and water at events, organised emergency replacement equipment.

Retail/Public Relations/Business
• Researched designer labels, secured private showings, and collaborated with the owner on stock selection. Dressed windows, approved store layouts- immediately drawing scores of interested customers.
• Spearheaded highly effective and successful fashion parades to maximise exposure for store and products. Secured models, selected garments and music, and choreographed parade. Created public awareness through direct contact, leaflet/brochures/business card distribution, and attendance at youth events.


2003 - Present
Sports Marketing Assistant
Company promotes surfing events attracting audiences of 2000+ at 30 locations Australia-wide.

Acted as "right-hand" to the business owner, juggling a multitude of marketing campaigns simultaneously. Elicited sponsorship interest, co-produced marketing collateral and proposals, coordinated schedules, fielded questions or problems, and synchronised the Managing Director's "sales pitch" schedules with sponsors.

• Navigated the diversity of sponsors' complex brand placement rights, tailoring proposals that circumvented potential "clashes" and ensured advertising on boats, vehicles, and equipment were positioned prominently to exploit camera angles used in print and electronic media.
• Swiftly developed rapport with sponsors becoming accepted as a competent spokesperson capable of tackling brand placement issues, and advising on the vast media coverage afforded "extreme sports" advertising.
• Brainstormed solutions to sponsors' concerns, extracting desired outcomes, and negotiating between all parties to achieve consensus.
• Resolved major sponsor request for greater advertising prominence on surfing equipment during TV demonstrations heralding the return of a new surf season. Contacted affected sponsors to survey individual views and earned total consent to proceed.
• Researched tour stops, ensuring adequate power resources to meet the request of a computer games company offering sponsorship conditional upon TV/video product demonstrations available in each tent at special events. Communicated with power utilities and television specialists to ensure best reception and timely installations.
• Scoured magazines, media articles, and television sports programs to identify potential prospects with a history of high profile endorsements. Researched contact details, and prepared introductory marketing materials to make initial contact and form basis for future business dealings.
• Assumed media liaison role- releasing promotional information on events to print and electronic media. Scheduled interviews and appearances for athletes and coaches; coordinated printing of media, VIP, and official passes.
• Presided over athlete appearances and travel. Scheduled accommodation, arranged transportation, monitored levels of energy-giving food and water at events, organised emergency replacement equipment.
• Drew upon advanced education in elite athlete performances, by composing a nutritional analysis and advising sportspersons on dietary intake and improvement techniques.
• Administered tour events. Coordinated logistics, sought council approvals, and identified hazardous environments. Checked canal speed restrictions, secured maps of geographical features, reviewed sandbars, tides charts, and protruding mangroves. Communicated with insurance companies, ensuring adequate coverage for athletes on tour, and administered medical forms. Supervised event merchandise development, situated posters in prominent positions across towns, and distributed leaflets and sample bags. Sourced local DJs/bands and witnessed contract signing.


Sunshine Coast Representative, Australian Touch Association
Member, University Board Riders
Member, North Shore Board Riders

Leisure: surfing, wakeboarding, swimming, touch football, beach volleyball.

PRWRA Gayle Howard - Top Margin Resumes Online - Melbourne, Victoria, Australia 3116 - - - (61) 3 9726 6694 - (61) 3 9726 5316 fax

Sports Marketing Executive

Frances O 'Malley
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Delivering world-class marketing strategies that connect people with sporting brands and accessories
Sports-marketing advisor, consultant, manager, and innovative "think-tank" positioning brands to entice "Generation X" consumers. Thrive on surpassing market competitors, aggressively increasing market share and driving profit margins to new heights. Vigorously embrace assignments outside the nine dots; excel in conceiving unconventional tactics that transform young-adult consumer behaviors into high-impact campaigns that build cutting-edge brand imagery and consumer affinity. Creative, focused, intuitive, and persistent with extensive bank of influential media and industry contacts.

• Sports Marketing • Special Event Management
• Athlete Management & Sponsorship • TV / Media Anchor (local & international)
• Marketing & Promotions • Branding/Co-Branding
• Athlete Management • Extreme Sports Marketing/Promotions
• Media Relations • Sponsorship Consulting
• Start-Up Ventures & New Enterprises • Competitive Market & Product Positioning


Helix Wind and Snow Boarding, San Diego, CA
1999 - Present
Marketing Manager/Managing Director
Innovative start-up touring venture conceived through a successful career as a winning competitor with "brand-name" recognition prompted by a series of competitive wins, on-camera media appearances, movie features, and events management triumphs. With a vision to connect sports enthusiasts with professional athletes of wakeboard, motocross, snowboarding and surfing disciplines, the idea rapidly gained momentum, delivering hundreds of people eager to participate in coaching clinics, competitive events and special promotions, further rewarded by intense corporate sponsors and media interest.
Shaped core business infrastructure to ride a turbulent market, established lucrative alliances with key business decision-makers through a strategized guerrilla marketing campaign, negotiated equitable payment terms, and arranged capital financing.

Critical to the success of the venture was evaluating the business demographic and services provided. Spearheaded extensive market survey of US and Australian consumers to identify and link products and services with the desired demographic of specific age groups, genders, and purchasing potential. To date have exposed products to 115,000+ sports fans, and reached 250,000 people via media coverage.

• Pursued and nurtured business alliances with 40 specialist retail stores nationally. Intense interest generated for sponsored products during demonstrations, coaching clinics and media coverage, instantly translates to sales at a local level during each road tour. Personally created 19 new accounts and introduced 7 new products on behalf of sponsors, that served to build new revenue streams for local retailers.
• Wooed and captured 9 lucrative sponsorships overcoming obstacles posed by a difficult economy, tightening corporate budgets and seasoned negotiators by offering strong value-for-money advertising campaigns and extensive national media exposure. Personal branding has reached 1.8 million people and growing with each tour. Acquired sponsorships or provide marketing and advertising consultancy to: Holden, Clarion, Red Bull, Swatch, Malibu Boats, Hyperlite Wakeboards, Ford, Globe International, Yamaha Motorcycles, Monza Imports, Tige Boats, and Sims Snowboards.
• Event Manager / Site Coordinator / Sponsorship Coordinator, Tour 1999, 2000.
• Motocross Coordinator, 900º surf and skate industry celebrations 1999, 2000, 2001.
• Tour & Athlete Manager, Wakeboard Tours, Australia and USA.

FJK Imports, San Diego, CA
1998 - 1999
Senior Sales Representative / Marketing Consultant / Sports, Event & Athlete Management Consultant
High profile industry reputation and existing sponsorship with Acme Imports prompted recruitment as a senior sales, marketing, and events/athlete management consultant, driving product expansion into previously unexplored markets. Challenged by small marketing and advertising budgets, the products have been an unexpected success, surpassing the most optimistic sales forecasts and continuing to gain momentum as more retail partners are developed.

• Introduced snow gear and outer wear helmets to the Education Department.
• Researched and developed clothing and eyewear products for sponsors including a motocross label to surfing and wakeboarding sectors.
• Managed orders and inventory control as a key point of contact for retailers and suppliers.
• Spearheaded athlete team establishment and management, providing marketing consultancy, and event management.

Geo Water Sports, San Diego, CA
1996 - 1998
Sales and Marketing - Boats
Managed complete retail sales, represented company at trade shows, devised marketing strategies and acted as a primary point of contact for sales enquiries.


• Sports TV Presenter FoxSport, Channel 23 and Europe's Chill Scene.
• Regional TV news and media relations commentator/contributor.
• Seasoned professional instructor, wakeboard and snowboard coaching to elite levels.
• Sponsor representative at international trade shows.
• Featured wakeboard and motocross rider with video/movie credits.
• Key contributor, numerous educational and travel articles.
• Motivational speaker to education sector.
• Winner, numerous state, regional, national and international titles for motocross and snowboard events; winner numerous sports awards for youth development, and tireless contributions to advancing the popularity and profile of snowboarding and wakeboarding.


California Business School, San Diego, CA
Certificate, Small Business Training

California Business School, San Diego, CA
Human Movement Course

San Diego Institute of Technology, San Diego, CA
Certificate, Aeronautical Maintenance Engineering
Hundreds of hours devoted to ongoing professional development through attendance at workshops, information sessions and short courses. Includes training in computer applications, people management, and occupational health and safety.


Holder: Boat license, Aircraft Towing License, Private Fixed Wing Pilot's License, car and motorcycle licenses, national motorcycle race license. Pending: Rotary/Helicopter Private Pilot's License.

PRWRA Gayle Howard - Top Margin -

Vice President Of Public Relations

Robin Saunders
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

Qualification Profile

· Highly accomplished Vice President of Public Relations with expertise in marketing, business development, strategic planning, crisis management, media training, media relations, budget management, and client relationship management.
· Proven success in managing long-term public relations campaigns.
· Maximized revenue potential and increased market awareness for high profile organizations.
· Dynamic leadership of public relations and marketing teams.
· Spearheaded all aspects of national, international, trade, and consumer media relations.
· Comprehensive background in various areas including business to business, business & industry, community relations, state agency, economic development, special event marketing, healthcare, food & beverage, and apparel.
· Directed budget planning, budget management, and project management successfully.


Accredited in Public Relations (APR), Recognized by the Southern Public Relations Federation, Public Relations Society of America, and International Association of Business Communicators.
Received Southern Public Relations Federation 2002 Best of Show Award.
Awarded Senior Practitioner of the Year for performance excellence.
Acknowledged with multiple Southern Public Relations Federation Certificates of Excellence and Achievement.

Professional Background

Darwin Group – Jackson, Mississippi
Directed daily operations in one of the largest agency-based public relations divisions in the Southeast. Hired and supervised account executives and support staff. Managed relationships among diverse clientele. Led all aspects of strategic planning, project execution, budget management and evaluation. Collaborated with research, creative, and media executives in the development and management of clients’ brands.
· Surpassed corporate and public relations objectives on a consistent basis.
· Managed public relations campaigns for regional and national accounts including USA International Ballet Competition, State of Mississippi‘s Divisions of Economic Development and Tourism, Russell Corporation, Baptist Health Systems, and Groen.
· Participated in business development initiatives, which resulted in expanded customer base within saturated markets.
· Played a key role in multiple product launches, marketing campaigns, special events, and corporate announcements.

Mississippi Blood Services – Jackson, Mississippi
Acted as public relations counsel and primary spokesperson for the state’s largest volunteer blood center. Managed all aspects of fund raising development and strategic planning for public relations, communication, and advertising programs. Managed media relations on a daily basis. Led crisis management programs as needed. Supervised the production of marketing collateral and advertising campaigns. Participated in donor recruitments activities.
· Established the organization’s first fund raising program and special events, which generated significant attention to organizational objectives.
· Developed and implemented successful statewide public relations campaigns and donor recognition programs.
· Facilitated strategies with other departments to support donor education and recruitment initiatives.
· Established and cultivated relationships with high profile media outlets, which effectively drove promotional efforts.


Bachelor of Arts, Communication / Public Relations
Florida State University

Kristen Coria - -

Worldwide Marketing And Brand Manager

Jean Adams
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Marketing and Advertising Professional with eight years of business-to-business (B2B) and business-to-consumer (B2C) experience within a wide range of industries, markets, and disciplines, including eBusiness. Provide foresight and direction in planning, generating, and executing successful and cohesive global eMarketing strategies for a Fortune 500 organization. Computer skills include Microsoft Word, Excel, PowerPoint, Outlook, and Project.


• Marketing Communications • Brand Management
• Campaign Planning and Execution • Customer Relationship Management
• Project Team Leadership and Production • eMarketing and eCommerce


Highland Corporation, New York, NY
Marketing and Brand Manager - eBusiness Group, 2000 - Present
Promoted into this position based on extensive marketing background to translate, extend, and execute brand and marketing strategies to meet the challenges of eBusiness, with an emphasis on customer experience and satisfaction. Ensured consistent brand interface and experience by enforcing and managing global brand guidelines.
· Created and executed a comprehensive B2B and B2C microsite Web strategy that resulted in deployment of defined eMarketing objectives, centralized customer relationship management activities, secured hosting, and defined cohesive business processes.
· Reduced expenses by more than 56.5% annually and achieved a cost savings by planning and instituting a brand management strategy for management and protection of all company domain names.
· Managed and coordinated globalization to localize and deploy newly redesigned creative as a team member, working with senior management and agency personnel.
· Planned, developed, and conducted a worldwide brand identity training program to disseminate new brand direction and review tool kit for all global business units.

Highland Corporation, New York, NY
Marketing Project Manager - eMarketing Enterprise Group, 1999 - 2000
Recruited by company to focus marketing experience in the development of multi-media marketing materials and a business division strategy Intranet site. Emphasis on content management, brand management, and strategic marketing activities.
· Refined and restructured an internal communications process to disseminate and deliver company's eBusiness initiative which led to the redesign and re-architecture of Intranet site, resulting in a 500% increase in hit rate, increased awareness, and integration of new direction.
· Spearheaded a project team that created four unique Web-based sales and marketing tools, allowing easy access and availability of sales and marketing information which increased productivity and helped decrease sales cycle.
· Worked in conjunction with corporate sales organization to conceptualize and develop online sales and marketing materials, resulting in easier access to critical information in the field.
· Piloted an initiative to take online content and make it more readily available through wireless and personal assistant devices (PDAs), positioning company as a player in content and application delivery on these devices, working with XML and content management technologies.

Doyle and Associates, New York, NY
Marketing Communications Specialist, 1998 - 1999
Developed and executed corporate brand and marketing communications to increase customer acquisition, including print advertising and media buying, sales collateral (brochures, case studies, testimonial packets, and trade show exhibits), and Web site content. Interacted with product and services managers, inside sales organization, and advertising agencies. Analyzed market research to recommend sales and marketing tools.
· Initiated, cultivated, and executed successful print advertising media strategies for several vertical application markets, which increased sales leads and awareness of company's capabilities and ultimately led to increased market share for business partners.
· Improved customer facing information by creating content and content architecture for new corporate Web site rollout.
· Executed Web strategies for rollout of catalog of online-hosted business applications, including promotions, collateral, and press and analyst tours.

Goldman and Frank, Washington, DC
Marketing Account Manager, 1996 - 1998
Planned, developed, and executed marketing and print advertising strategies and activities for internal clients, with an emphasis on acquiring new customers. Managed budgets and tracked expenses. Recruited as a marketing coordinator, assisting in the creation of marketing communication materials.
· Managed deployment and integration of new brand identity into collateral, print advertising, and Web site.
· Planned and executed successful print media buys for multiple product campaigns, resulting in high response levels.
· Took on management responsibilities after senior marketing managers left the company, which included coordination and direction of all marketing efforts, proactively working with product managers to forecast and develop long-term marketing strategies to meet goals and objectives.
· Worked with product managers to merge two complementary products, resulting in a revenue increase and providing capacity to share marketing dollars.

World Management Concepts, Washington, DC
Marketing and Advertising Coordinator, 1995 - 1996
Developed sales and marketing collateral, including brochures, flyers, sales presentations, and online presence in six major markets.
· Planned and led a direct mail marketing campaign that resulted in a 4% reply rate from Fortune 500 companies and Top 100 franchises.
· Led the creative direction and managed a creative team in the development of a national television advertising campaign.
· Garnered new business ventures and developed critical partnerships with MCI and COMPUSA.

Baker and Baker, Inc., Alexandria, VA
National Account Executive, 1994 - 1995
Managed cooperative strategic marketing and advertising campaigns for healthcare industry clients throughout the Mid-Atlantic region.
· Initiated and executed a campaign that targeted the top 15 markets and provided clients with commercials on prime network television stations at a substantially lower cost, while increasing reach and frequency.
· Achieved 166% of plan for increase in revenue and grew account base by 80% through new business.


University of Virginia, Richmond, Virginia
Bachelor of Science, Advertising and Marketing

PRWRA Sandy Hild - The Résumé Doctor - - -