Advertising Sales Professional

Chris Fong
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

QUALIFICATION PROFILE

· Highly accomplished Magazine Advertising Sales Professional with experience in business development, marketing, advertising, account management, strategic planning, and client relationship management.
· Proven success in managing sales teams and directing daily operations for multimillion-dollar publications.
· Consistently exceeded sales objectives due to sales expertise.
· Instrumental in expanding client base, maximizing revenue potential, and increasing client retention levels within highly competitive markets.
· Comprehensive background in copy writing, marketing collateral development, and presentation creation.

PROFESSIONAL BACKGROUND

Hannon Communications / Group American Spa
1997-2003
REGIONAL SALES MANAGER
Directed sales responsibilities within the organization. Spearheaded business development initiatives. Supervised and trained sales representatives in daily job functions. Developed and introduced new customer service protocols.
· Exceeded sales objectives on a regular basis.
· Played an integral role in increasing sales levels and expanding market share through strategic planning and effective marketing programs.
· Increased customer retention levels within saturated markets.

Splash Magazine
1997-1999
ADVERTISING DIRECTOR
Managed daily operations within the advertising department. Established advertising goals on a regular basis.
· Conceptualized and developed strategic marketing and advertising programs, which resulted in increased revenue levels.
· Led business development and customer expansion efforts, which optimized revenue potential.

National Care Symposium
1996-1997
INTERNET ADVERTISING SALES
Designed a corporate newsletter for publication on the Internet and in hardcopy.
· Participated in diverse aspects of advertising including designing marketing collateral and creating advertising programs.
· Cultivated business relationships with customers, which expanded customer base.

Hines Publishing
1992-1996
REGIONAL SALES REPRESENTATIVE
Executed all aspects of sales activities including lead generation, telemarketing, cold calling, and business development.
· Handled account management initiatives for high profile clientele.

Peterson Publications / Juvenile Diabetes Magazine
1987-1991
REGIONAL SALES MANAGER
Directed sales responsibilities within the assigned territory.
· Generated advertising revenue on a daily basis.

EDUCATION

Bachelor of Arts, Public Relations – Wayne State University, Detroit, MI

Kristen Coria - ResumesAP@aol.com - http://www.careerparadigms.com