Sales and Marketing Manager Beverages

Chris Fong
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234


Sales and Marketing Professional with 14 years experience in the wine and spirits industry. Oversee customer service, vendor relations, contract and price negotiation, revenue potential, personnel management, analysis of financial data and information, client relations, and procedures. Background in developing profitable business relationships, working with key accounts to increase revenues, setting achievable sales goals, monitoring retail sales and trends, developing major accounts, and designing programs to increase product knowledge. Demonstrate leadership and team-building skills.


Experienced in maintaining and updating product knowledge, networking and cold-calling, strategic business planning, forecasting and budgeting, business development, using corporate image to enhance market share, and building sales through merchandising and in-store display development.

Communication skills demonstrated through fluency in English and Spanish, designing and delivering presentations, client relations, conducting training workshops and product demonstrations, interpersonal skills, production of proposals, memos, and reports, project management, coordination of special events, and expertise in business communications.

Noted by senior management, supervisors, staff, community members, clients, and customers for detail-oriented management skills, ability to prioritize tasks, timely completion of projects, and ability to solve organizational problems with innovative solutions.


Helix International, Van Nuys, California
1998 - Present
Off-Premise Manager
Work for a leading manufacturer and distributor of wine and spirits
• Oversee all aspects of off-premise activities and programming, including ensuring maximum market penetration, brand awareness, and sell-through, training and supervising area managers and distributor sales staff, program analysis, and providing client service, conducting sales meetings, and developing strategic business plans. Notable clients include Rite Aid, Sav-A-Center, Sam's Club, Wal-Mart, and Eckerd's.
• Responsible for 1.3 million cases sold in cluster for FY 2000.
• Negotiate and implement a new distribution rollouts.
• Attain 100% of off-premise distribution goals.
• Achieve regular increases in sales and market share each year, ranging from 15% to 25%.

Helix International, Van Nuys, California
1997 - 1998
Area Manager
Responsible for developing and managing key distributors as well as on and off-premise customer relations. Provided sales objectives and focus, led efforts to build on-premise penetration throughout markets, managed distributor funding, budgets, resources, and motivation to achieve market share, shipment, depletion, and DBC goals. Provided comprehensive category management, conducted business reviews and sales meetings, suggested and managed pricing levels, developed and managed marketing and promotion programs, gained input from distributors, monitored distributor sales force activity for brand portfolio and competitive brands, managed point-of-sale allocations, and worked closely with beverage selling teams.

Helix International, Van Nuys, California
1994 - 1997
Ad Chain Account Executive
Responsible for all aspects of strategic sales and marketing of key brands. Duties included developing targeted sales strategies for each individual retailer, implementing marketing plans and special promotions, increasing sales volume and overall profitability of retailers by coordinating and conducting training workshops and seminars for distributor personnel.

Octagon, Inc., Orange, CA
1992 - 1994
Account Specialist Coordinator
Responsible for all aspects of coordinating sales and merchandising efforts, including maintaining and improving in-store conditions, developing and fostering warehouse relationships with buyers, merchandising managers and district managers, and implementing policies, procedures, and pertinent industry information. Developed merchandising program records and created and conducted presentations.
• Increased revenues by 28% during the 1st quarter.
• Implemented new items in warehouse chain.
• Coordinated and implemented demonstrations for suppliers, resulting in increased business for suppliers and brands.

Acme Resources, Garden Grove, CA
1989 - 1992
Project Assistant

Highland Corporation, Anaheim, CA
1988 - 1989
Territory Sales Representative


Bachelor of Arts, History
Honors and Activities: Recipient of Full Scholarship, Varsity Baseball Captain, All-American, Baseball Finalist (1984), US Olympics, Sigma Nu Fraternity, Intern, Southland Beverage Distributors


• Microsoft Windows 98, MS Word, Excel, and PowerPoint

PRWRA Grant Cooper - Strategic Resumes / YWW - New Orleans, LA 70118 - yww@gs.net