Marketing Director

Taylor Anderson
604 Harmony Lane
Pleasantville, CA 94588
(925) 555-1234

SUMMARY

Marketing professional with 20 years experience in executive level positions that support the achievement of business and financial objectives. Recognized talent for developing and implementing marketing strategies to propel an organization to a position of leadership within its respective market and simultaneously achieve corporate goals.

PROFESSIONAL STRENGTHS

- Successful track record of converting new or unknown high-tech products and businesses into branded market leaders.
- Create and maintain excellent collaborative relationships with clients, associates, and external contacts.
- Create, develop, and implement award-winning programs, strategies, and sales tools from stage of concept to completion, resulting in greater team efficiency and effectiveness.
- Develop innovative, targeted, and effective collateral and content to support overall branding objectives, with specific expertise and success pertaining to web site management.
- Communicate well with diverse populations in written, verbal, and presentation formats.
- Develop exceptionally strong strategic alliances and business partnerships with customers, partners, and across divisions, on both a local and global level.

PROFESSIONAL SKILLS BY APPLICATION

Marketing
• Strategic Planning/Development • Branding
• Visionary Thinking • Sales Promotion/Publicity
• Creation of Collateral • Press/Analyst Management
• Trade Show/Event Planning • Program/Strategy Implementation

Business Development
• Sales/Negotiation • Marketing/Account Management
• Project Coordination/Maintenance • Public Speaking/Presenting

Relationship Management
• Team Leadership • Client Relations
• Needs Assessment • Rapport Building
• Public Interface • Developing Strategic Alliances
• Training/Supervision • Problem Resolution

Recent Notable Achievements
- Successfully developed, introduced, and established the leading service level management solution, worldwide.
- Consistently and effectively planned and built upon focused, global marketing programs that continuously gain momentum and achieve new levels of success each year.
- Received numerous awards for exceptional marketing success including collateral, advertisements, and videos.
- Achieved success regarding hard-to-sell products with normally long sales cycles by creating compelling, testimonial-driven video that highlights benefits and immediately conveyed proven value and ROI.

PROFESSIONAL HISTORY

Helix Data Systems, Inc., Portland, OR
1997 - Present
Outbound Marketing Manager
Drove and facilitated all facets of multi-level marketing management with duties encompassing active participation with management in developing vision and strategies, initiating product introductions, branding, development of collateral materials, event/trade show coordination, press/analyst relations, and implementation of all outbound marketing plans and activities on a local and global level.

Helix Data Systems, Inc., Portland, OR
1991 - 1997
Outbound Marketing Manager (Work Information Process Management)
Performed all facets of multi-level marketing management to drive development and implementation of outbound marketing strategies and plans to advance client position, increase awareness and educate the public with duties encompassing developing vision, product introduction, branding, development of collateral materials, event/trade show coordination, press/analyst relations, and implementation of all outbound marketing plans and activities on a local and global level.

Helix Data Systems, Inc., Portland, OR
1988 - 1991
Marketing Communications Manager
Increased awareness of and preference forHelix's offerings in the mechanical CAD marketplace worldwide with functions including planning product introductions, sales promotion/publicity, and active participation with management in developing strategies and coordinating divisional efforts for a $220 million division.

Helix Data Systems, Inc., Portland, OR
1987 - 1988
Aerospace Market Development Engineer
Grew business within fifteen target accounts by effectively providing sales tools, customer presentations, and event management for Helix's domestic major account sales teams.

Helix Data Systems, Inc., Portland, OR
1985 - 1987
Product Marketing Engineer (Technical Systems Business Unit
Wrote and directed sales teleconference and collateral, and developed client presentation materials in relation to the HP9000 workstation introduction and its subsequent artificial intelligence marketing campaign.

Helix Data Systems, Inc., Portland, OR
1982 - 1985
Marketing Communications Manager
Wrote and defined all sales promotion and publicity materials for the Helix minicomputer product line including ad agency management and trade show coordination.

EDUCATION AND SPECIALIZED TRAINING

University of Colorado, Boulder, Colorado
Bachelor of Science, Advertising and Marketing
Specialized Training Completed:

• Leadership • Conflict Management
• Behavioral Interviewing • Intro. to Situational Leadership
• Managing Diversity • Process of Management
• Consultative Selling • Negotiative Selling
• COACH Selling • Direct Response Marketing
• Performance Evaluation and Pay • Salary Administration Workshop

PRWRA Gretchen Gaede - The Write Words - Fort Collins, Colorado 80524 - http://www.writewordsonline.com - gretchengaede@frii.com